Posts Tagged ‘Thursday Tip’

How to Improve Creative Collaborations with Clients

Posted by on Tuesday December 26, 2017 | Business

Influential food stylist Victoria Granof says the basic the ingredient of a good creative collaborations is good communication. She says she’s lately been working with a “brand therapist,” who outlines three steps to productive collaboration: acknowledging the original idea, affirming its worth and then enhancing and expanding on it. The first step, Granof explains, means... More

Celebrity Photographer Jesse Dittmar’s Advice to Assistants

Posted by on Thursday December 14, 2017 | Business

There are assistants who get a lot of work, and assistants who don’t.  Celebrity photographer Jesse Dittmar sheds light on the difference, explaining how assistants can please the photographers who hire them, and get called back for more work: Livelihoods and a lot of money are at stake on photo shoots, he says. “It’s not... More

How to Find Your Flow in Street Photography

Posted by on Tuesday December 12, 2017 | Photojournalism

Street photographer Damon Pablo Escudero ventures out into the streets of New York to shoot for days and weeks on end. And sometimes, he says, “I’m shooting 50 rolls [of film] a week and it’s all terrible.” We asked him the obvious question: When it’s not flowing, what do you do? Here’s his reply: “I... More

Frances F. Denny’s Top Five Rules for Launching Your Career

Posted by on Thursday December 7, 2017 | Business

Brooklyn-based photographer Frances F. Denny launched her multi-track career in fine-art, editorial and commercial work in 2015. Her clients include Chipotle Mexican Grill, online fashion retailer MM.LaFleur, The New Yorker, Cherry Bombe, Elle, Architectural Digest, and others. Last year she formed Dafne, a creative partnership with art director Catherine Duffy that produces campaigns for and... More

Tuesday Tip: How to Make Video That Doesn’t Suck

Posted by on Tuesday December 5, 2017 | Video

Good video is built on strong narrative, not just interesting visuals, says director, editor and video instructor Bob Sacha. “People say, ‘How do you shoot great video?’ That’s easy. The question is: How do you tell a great video story?” His first advice to those learning to shoot video is to forget about shooting B-roll.... More

Use Diffusion for Maximum Flexibility on Lighting Effects

Posted by on Tuesday November 28, 2017 | Lighting

The photography duo The Voorhes are known for still lifes that show their pinpoint control of lighting. When shooting food or other subjects that call for diffused light, they rarely use a softbox. Adam Voorhes prefers a different lighting technique: putting a strobe with a reflector behind a 3×4-foot diffusion panel. “We can move [the... More

Thursday Tip: On Creative Calls, Be Confident, Not Cocky

Posted by on Thursday November 16, 2017 | Business

The creative call is the initial conference call with an ad agency’s creative director. It is the photographer’s best chance to hear what the client wants, and to gather the information needed to write an estimate for the assignment. It is also the time for a photographer to start offering ideas for how to shoot... More

Thursday Tip: Start Professional Relationships with “Thank you”

Posted by on Thursday November 9, 2017 | Business

Thank-you notes can be a good way to initiate professional relationships with curators, photo editors, and others who review your work. Hannah Frieser, the Executive Director of the Center for Photography at Woodstock, advises artists who have entered juried shows or contests to follow up with jurors by sending a note, even if they aren’t... More