Posts Tagged ‘advertising’

Quick Tip: How (and Why) to Push Clients for a Bigger Budget

Posted by on Wednesday September 5, 2018 | Business

©James Farrell
Photographer James Farrell specializes in action sports photography for commercial and editorial clients. ©James Farrell

Clients are notorious for tight budgets and high expectations for photo shoots, or as art producer Karen Meenaghan says, “It’s beer budgets and champagne tastes.” In our story “7 Tips for Getting Clients to Pay What You Are Worth,” photographer James Farrell explains that he always asks clients who call to hire him what their... More

Quick Tip: To Get Advertising Work, Learn to Write Treatments

Posted by on Friday June 1, 2018 | Business

An ad for Häagen-Dazs shot by Venetia Dearden.

Advertising work is a good way to sustain a career and support other kinds of work photographers often prefer to shoot, such as editorial, personal, and fine-art work. The challenge for fine-art and documentary photographers, though, is convincing art buyers and creatives that they can reliably produce on a commercial set what they shoot in... More

Workshop Preview: Learning the Business of Adventure Photography from Alex Strohl

Posted by on Friday March 23, 2018 | Business

Alex Strohl talks travel photo gear in his new online workshop.
"If you want to make a living, you’re going to have to sell yourself. And that’s uncomfortable for most of us if you haven’t been exposed to it," says Alex Strohl, who discusses his creative and business processes in his online workshop. © Alex Strohl

Alex Strohl has built his photography career making adventure and travel photographs in some of the most beautiful places in the natural world. His personal work, which he shares primarily via Instagram to an audience of nearly two million followers, has led to work for Apple, Land Rover, Travel Alberta and HP among several others.... More