Business

Quick Tip: Launching a Career without Assisting

Posted by on Monday March 12, 2018 | Business

©Christin Rose
Christin Rose’s personal project “She plays, we win” helped launch her career. ©Christin Rose

Assisting is a traditional pathway to a career as a photographer, but that’s not the only route. Photographer Christin Rose started as a photo editor, which led to a job as a photographer’s rep, then to work as production coordinator, and finally to a career as a freelance producer. All of those jobs prepared her... More

ImageBrief is Dead. Is Their Low-Balling Business Strategy to Blame?

Posted by on Wednesday March 7, 2018 | Business

The ImageBrief home page.

ImageBrief, the company that helped photo clients crowd-source their image requests, announced it was shutting down earlier this week. Photographers who have worked with them in the past have until March 8 to remove all their images from the site. The company website has been stripped except for a log in, to allow participating photographers... More

Quick Tip: Why You Should Spend Money on a Designer

Posted by on Friday February 23, 2018 | Business

Photographers often fall into the trap of thinking that because they have an artistic eye, they’re qualified to design their web site and promotions without help from a designer. But turn that logic on its head: What’s your reaction when a designer says, “Photography? I can just do that myself”? Design isn’t intuitive, any more... More

Quick Tip: How to Ask Donors to Support Your Photo Project

Posted by on Friday February 9, 2018 | Business

Few photographers are comfortable asking for donations to support their projects. Fundraising expert Dianne Debicella, program director at Community Partners in LA (and formerly senior program director at Fractured Atlas), reminds artists that they’re not begging. She explains why confidence is so important when asking potential donors for money: “You have to frame [the pitch]... More

Quick Tip: Take This Quiz to See If It’s Time to Quit Assisting

Posted by on Thursday January 25, 2018 | Business

Morrissey by Travis Shinn for Decca Records. ©Travis Shinn

Los Angeles photographer Travis Shinn spent a decade—“too long,” he says—as an assistant. “Get in, learn what you can and get out. Or you start getting bitter.” Here’s a quick test to help you figure out if it’s time to strike out on your own as a photographer: 1. Have you been assisting 5 years?... More

Update on a Photo Scam: Photographer Lucky to Get Money Back After Fake Fader Assignment

Posted by on Tuesday January 23, 2018 | Business

A fake contract sent to a photographer as part of a phishing scheme that could have cost him $4100.

A photographer reached out to PDN last week with details of a fake assignment scam that nearly cost him $4100. A person pretending to be an editor for The Fader, Patrick McDermott, contacted the photographer in late December with an offer of an assignment to shoot a fashion editorial for the magazine. He accepted and... More

R.J. Kern on Establishing a Fine Art Career

Posted by on Tuesday January 2, 2018 | Business

R.J. Kern, who began his career in 2012 as a wedding photographer, will published his first monograph this spring featuring his exquisite pastoral portraits of sheep and goats. It is one of several personal projects he’s been working on for the past few years. As he worked on those projects, Kern was connecting with other... More

How to Keep Client Contacts Up-to-Date and Organized

Posted by on Thursday December 28, 2017 | Business

To keep track of photo editors and creatives as they move to new jobs, Emiliano Granado relies on social media to see if they post news. “I’ll take a screen shot of that to remind myself or ask [an assistant] to update their mailing address,” he says. Photographers Ricky Rhodes says he uses Instagram to... More

How to Improve Creative Collaborations with Clients

Posted by on Tuesday December 26, 2017 | Business

Influential food stylist Victoria Granof says the basic the ingredient of a good creative collaborations is good communication. She says she’s lately been working with a “brand therapist,” who outlines three steps to productive collaboration: acknowledging the original idea, affirming its worth and then enhancing and expanding on it. The first step, Granof explains, means... More

How to Pass a Creative Call Audition

Posted by on Thursday December 21, 2017 | Business

Creative calls are part of the bidding process for advertising work. They give creatives a chance to assess their chemistry with a photographer, and they give photographers a chance to show their ideas—and their enthusiasm—for a particular job. When we asked Jason Lau, art and content producer at creative agency 180LA what advice he had... More