Business

New Initiative Created by Jill Greenberg Seeks Gender Parity in Advertising Photography

Posted by on Wednesday June 13, 2018 | Business, Uncategorized

An image of the Alreadymade homepage, which asks visitors to "please bookmark this site so you can consider hiring a woman a bit more often."

Photographer Jill Greenberg has launched an online directory in an effort to promote women photographers for advertising jobs, film and television key art, and magazine covers. Called Alreadymade, the platform serves as a resource for clients looking to hire experienced women photographers. To be included on the site, photographers have to have shot at least... More

Quick Tip: To Reduce Legal and Financial Risk, Register Your Business as an LLC

Posted by on Wednesday June 6, 2018 | Business, Copyright/Legal

©Ethan Yang Photography
Attorney Aaron M. Arce Stark

Beware of operating your photography business as a sole proprietorship, advises attorney Aaron M. Arce Stark in “Making Your Photo Studio an LLC: The Pros and Cons.” He explains: “Let’s say a client hires you to shoot an assignment. When it comes time to pay, the client writes you a check and addresses it to... More

Quick Tip: To Get Advertising Work, Learn to Write Treatments

Posted by on Friday June 1, 2018 | Business

An ad for Häagen-Dazs shot by Venetia Dearden.

Advertising work is a good way to sustain a career and support other kinds of work photographers often prefer to shoot, such as editorial, personal, and fine-art work. The challenge for fine-art and documentary photographers, though, is convincing art buyers and creatives that they can reliably produce on a commercial set what they shoot in... More

Quick Tip: A Faster Track to a Career as a Photographer

Posted by on Monday May 14, 2018 | Business

©Christa Renee
Sami Drasin at work in a hotel room during the time she was Renee’s studio manager. ©Christa Renee

School is out. Lots of photography school graduates are probably asking themselves: Now what? How do I get my career as a photographer started? Assisting is one path, but working as a studio manager is a better apprenticeship, according to photographer Christa Renee. “I always tell everyone not to assist. Find a photographer you respect... More

Quick Tip: Get the Right Insurance (It Could Save You)

Posted by on Tuesday May 1, 2018 | Business

To save money, photographers cut all sorts of corners, especially when they’re starting out. Photographer Christa Renee emphasizes the importance of carrying proper insurance from the start. “There have been a couple jobs recently where I would not have even been able to do the job if I didn’t have insurance,” she says. “Two different... More

Quick Tip: To Survive, Pay Yourself

Posted by on Tuesday March 27, 2018 | Business

Edward Curtis
Despite his fame as a photographer, Edward Curtis died broke. (Self-portrait, c. 1889)

Photographer Tomas van Houtryve was recently reminded that financial security doesn’t just take care of itself, even for the most successful photographers. That reminder came while he was reading a biography of renowned 19th century photographer Edward S. Curtis. “Curtis fell into a trap, which many photographers [do],” van Houtryve explains. “He never put in... More

Workshop Preview: Learning the Business of Adventure Photography from Alex Strohl

Posted by on Friday March 23, 2018 | Business

Alex Strohl talks travel photo gear in his new online workshop.
"If you want to make a living, you’re going to have to sell yourself. And that’s uncomfortable for most of us if you haven’t been exposed to it," says Alex Strohl, who discusses his creative and business processes in his online workshop. © Alex Strohl

Alex Strohl has built his photography career making adventure and travel photographs in some of the most beautiful places in the natural world. His personal work, which he shares primarily via Instagram to an audience of nearly two million followers, has led to work for Apple, Land Rover, Travel Alberta and HP among several others.... More

Quick Tip: How to Build Your Instagram Following

Posted by on Monday March 19, 2018 | Business

A couple shares a joint in a photo for a dating website. ©Kristen Angelo

Photographer Kristen Angelo, who specializes in shooting for editorial and commercial clients in the cannabis industry, says Instagram was a key tool for building her business and marketing her photography. Using hashtags such as #cannabis and #cannabisculture, she identified potential clients, and got her work in front of them. That led to her first assignments... More