Photography Ads of Yore: The Only Medium Format Camera in the World

Posted by on Wednesday May 16, 2018 | Fun, Photo Gear

The first issue of PDN was published in 1980. It was a simpler time, when the world worried about nuclear annihilation, MTV was a year away from showing its first music video and Instagram’s founder had yet to be born.

To reconnect with our history and the history of our industry, we descended into the dusty catacombs of the PDN archives, brushed away the cobwebs* and found some of those early issues to bring you a look at what was considered cutting edge at the time. You can browse the growing collection of old photography ads here.


This installment dates back to March, 1985 when having an “integrated process computer” in your medium format camera was kind of a big deal.


*In truth, most of our old issues are neatly arranged on a shelf in a brightly-lit conference room.