Creative calls are part of the bidding process for advertising work. They give creatives a chance to assess their chemistry with a photographer, and they give photographers a chance to show their ideas—and their enthusiasm—for a particular job. When we asked Jason Lau, art and content producer at creative agency 180LA what advice he had for photographers about how to present themselves on a creative call, here’s what he told us:

“Sound engaged. Don’t go overboard and sound overly happy. We want to hear your ideas. This is a collaborative process. The work is what gets you in the door, but the steps that follow are about how you engage with us and how you collaborate. If you need maybe 20 minutes to have a Zen moment and pull yourself together [before the call], take that 20 minutes. In the 13 years I’ve been doing this, I can probably count on one hand the number of bad phone calls I’ve had. The agent will say: ‘How did that go? I’ll say: ‘To be honest, that was bad. You may need to pick it up in the treatment,’ or maybe we won’t even move forward with that person.”

How to Make the Most of a Creative Call and Write a Successful Treatment
Estimating 2.0: How to Price Ad Jobs for Print, Web and Social Media
Reps and Creative on the Importance of Treatments in Winning Commercial Jobs
John Keatley on Preparation and Client Relationships



Quick Tip: How (and Why) to Push Clients for a Bigger Budget

Posted by on Wednesday September 5, 2018 | Business

©James Farrell
woman with parachute by James Farrell

Clients are notorious for tight budgets and high expectations for photo shoots, or as art producer Karen Meenaghan says, “It’s beer budgets and champagne tastes.” In our story “7 Tips for Getting Clients to Pay What You Are Worth,” photographer James Farrell explains that he always asks clients who call to hire him what their... More

Quick Tip: When Pitching a Film to Funders, Tell Your Personal Story

Posted by on Monday August 27, 2018 | Business

A big challenge for documentary filmmakers is raising money to fund their projects. The key is developing an effective funding pitch, says Sean Flynn, program director at Points North Institute. The institute provides intensive training on how to pitch film projects, and holds a forum to give filmmakers a chance to practice their pitches on... More