Thursday Tip: Get the Most from Your Shoots with Detailed Written Plans

Posted by on Thursday November 30, 2017 | Business

To get the most out of every shoot, commercial and editorial photographer Christopher Malcolm says he prepares a detailed written plan for multiple set-ups. The document, which he calls a “pre-shoot,” helps him work as efficiently as possible on location and shoot all the variable he wants to capture.

He lists each of the shots he wants to make, the lighting set-up he wants, and some reference images to show the mood or look he wants. “For most shoots, I’ll tend to walk in with 30 to 40 pages of plans. It’s incredibly specific,” he says. For his personal project called “Warrior Academy,” he wanted to minimize time spent moving lights back and forth. His 100-page pre-shoot plan listed the order in which he would create each shot, and also the variations he would try with each lighting setup. With the document in hand, he says, “if something goes wrong, I have a plan B,” as well as a plan C and a plan D.

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Quick Tip: How to Ask Donors to Support Your Photo Project

Posted by on Friday February 9, 2018 | Business

Few photographers are comfortable asking for donations to support their projects. Fundraising expert Dianne Debicella, program director at Community Partners in LA (and formerly senior program director at Fractured Atlas), reminds artists that they’re not begging. She explains why confidence is so important when asking potential donors for money: “You have to frame [the pitch]... More