Tuesday Tip: Clear Your Calendar for Your Kickstarter

Posted by on Tuesday November 7, 2017 | Business

“I don’t think people are prepared for the amount of work it takes to be successful with Kickstarter,” says photographer Ryann Ford. She ran a a Kickstarter campaign to subsidize publication of her 2015 book called The Last Stop.

powerHouse had expressed interest in the project, which is about the architecture of disappearing rest stops along America’s interstate highways. But the publisher wanted to gauge interest in the project before committing to publication. So editors asked Ryann to do a Kickstarter. She set a fundraising goal of $25,000, then launched her month-long campaign in November, 2014.

“I sat a the computer for 18 hours a day, for 28 days, eating microwave quesadillas,” she says. She  spent the time appealing for donations from everyone she knew, posting repeatedly to Twitter and Facebook, and pitching the project to media outlets. Those pitches led to numerous interviews with media outlets that were hungry for blog content, and decided to feature her project.

“I noticed that when I walked away from the computer for a break, the pledges would stop, so I got back on there, tweeting and sharing. It was like stoking a fire. As soon as you stop, it stops.” But her efforts paid off: Ford exceeded her goal, raising more than $35,000.

See: Book Publishing: The Costs and Benefits of Creative Control

Related:
How Chris Buck Raised $56,000 on Kickstarter
How Journalist Maryam Omidi Surpassed her $19,000 Kickstarter Goal
Tips for Successful Fundraising from Kickstarter

 


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