“I don’t think people are prepared for the amount of work it takes to be successful with Kickstarter,” says photographer Ryann Ford. She ran a a Kickstarter campaign to subsidize publication of her 2015 book called The Last Stop.
powerHouse had expressed interest in the project, which is about the architecture of disappearing rest stops along America’s interstate highways. But the publisher wanted to gauge interest in the project before committing to publication. So editors asked Ryann to do a Kickstarter. She set a fundraising goal of $25,000, then launched her month-long campaign in November, 2014.
“I sat a the computer for 18 hours a day, for 28 days, eating microwave quesadillas,” she says. She spent the time appealing for donations from everyone she knew, posting repeatedly to Twitter and Facebook, and pitching the project to media outlets. Those pitches led to numerous interviews with media outlets that were hungry for blog content, and decided to feature her project.
“I noticed that when I walked away from the computer for a break, the pledges would stop, so I got back on there, tweeting and sharing. It was like stoking a fire. As soon as you stop, it stops.” But her efforts paid off: Ford exceeded her goal, raising more than $35,000.
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PDN recently interviewed Bloomberg Pursuits senior photo editor Leonor Mamanna about the type of photography she’s looking for and how she finds photographers. In this video, she talks about the work of two photographers she’s hired recently—Jess Bonham and Lindsay Lauckner Gundlock—and why they were the right photographers for the jobs she assigned. Mamanna also... More ›
The creative call is the initial conference call with an ad agency’s creative director. It is the photographer’s best chance to hear what the client wants, and to gather the information needed to write an estimate for the assignment. It is also the time for a photographer to start offering ideas for how to shoot... More ›