“I don’t think people are prepared for the amount of work it takes to be successful with Kickstarter,” says photographer Ryann Ford. She ran a a Kickstarter campaign to subsidize publication of her 2015 book called The Last Stop.
powerHouse had expressed interest in the project, which is about the architecture of disappearing rest stops along America’s interstate highways. But the publisher wanted to gauge interest in the project before committing to publication. So editors asked Ryann to do a Kickstarter. She set a fundraising goal of $25,000, then launched her month-long campaign in November, 2014.
“I sat a the computer for 18 hours a day, for 28 days, eating microwave quesadillas,” she says. She spent the time appealing for donations from everyone she knew, posting repeatedly to Twitter and Facebook, and pitching the project to media outlets. Those pitches led to numerous interviews with media outlets that were hungry for blog content, and decided to feature her project.
“I noticed that when I walked away from the computer for a break, the pledges would stop, so I got back on there, tweeting and sharing. It was like stoking a fire. As soon as you stop, it stops.” But her efforts paid off: Ford exceeded her goal, raising more than $35,000.
School is out. Lots of photography school graduates are probably asking themselves: Now what? How do I get my career as a photographer started? Assisting is one path, but working as a studio manager is a better apprenticeship, according to photographer Christa Renee. “I always tell everyone not to assist. Find a photographer you respect... More ›
To save money, photographers cut all sorts of corners, especially when they’re starting out. Photographer Christa Renee emphasizes the importance of carrying proper insurance from the start. “There have been a couple jobs recently where I would not have even been able to do the job if I didn’t have insurance,” she says. “Two different... More ›
Photographer Tomas van Houtryve was recently reminded that financial security doesn’t just take care of itself, even for the most successful photographers. That reminder came while he was reading a biography of renowned 19th century photographer Edward S. Curtis. “Curtis fell into a trap, which many photographers [do],” van Houtryve explains. “He never put in... More ›