Food photographer Oriana Koren explains how she gave herself just six weeks after she moved to Los Angeles to assemble a complete portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like to be on assignment for a client,” she says. And her effort quickly paid off. Koren immediately landed local assignments in LA, and was soon shooting jobs for Samsung and Airbnb. She is now shooting for clients including The New York Times and California Sunday Magazine.
Koren also explains in this separate audio file how she learned the essentials of food styling, an important step for completing the self-assigned shoots she eventually did to create her portfolio.
PDN Video: Oriana Koren on Breaking the Barriers to Success
Tara Donne’s Tips for Launching a Food, Travel and Lifestyle Photo Career
Aya Brackett on Bringing the Art and Culture of Food to Photography
How Maggie Steber Turned a Brutal Portfolio Review into Career Success
“I always have a plan B in my back pocket [on a shoot], or what my crew refers to as my bag of tricks,” says Ramona Rosales, who photographs celebrities for clients including ESPN, BUST, GQ, The Hollywood Reporter, The New York Times Magazine and TIME, among many others. Rosales spoke with PDN for our... More ›
Clients are notorious for tight budgets and high expectations for photo shoots, or as art producer Karen Meenaghan says, “It’s beer budgets and champagne tastes.” In our story “7 Tips for Getting Clients to Pay What You Are Worth,” photographer James Farrell explains that he always asks clients who call to hire him what their... More ›
A big challenge for documentary filmmakers is raising money to fund their projects. The key is developing an effective funding pitch, says Sean Flynn, program director at Points North Institute. The institute provides intensive training on how to pitch film projects, and holds a forum to give filmmakers a chance to practice their pitches on... More ›