Instagram has been under fire of late for how celebrities are using the service to post sponsored content without adequately divulging the fact that it’s paid for–in contravention of FTC guidelines. In fact, a recent study found that 93 percent of the platform’s top 50 celebrities had violated the FTC’s Instagram disclosure rules.
Now the social media network is hoping to patch things up with what is essentially a new tag for sponsored posts. The tag will initially be available to Instagram users with business profiles and will prominently disclose the fact that they’re taking money.
Of course, those users can opt not to include the tag on their posts. As Wired notes, the service doesn’t yet have any reliable enforcement mechanism to police pay-for-play on the network.
Beyond the new content tagging tool, Instagram is also rolling out an Archive feature that lets you make previously public images private.
You can archive a post by tapping on “…” at the top of the post and selecting the Archive option. You can also un-archive a post if you decide you actually do want the whole world to see it.
Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More ›
When Instagram announced last year that it was abandoning its chronological posting in favor of an algorithmically determined newsfeed, many photographers were displeased. Despite the online outrage, Instagram’s shift appears to have delivered the goods. According to TechCrunch’s Josh Constine, the platform’s “growth rate spiked, sharing per user increased, and Instagram has added 200 million monthly... More ›
Ever since Instagram moved its feed from a straightforward chronological posting scheme to an algorithmically sorted, Facebook-style presentation, users have been looking for ways to grow or even just maintain their engagement with their followers. Bots that scoured the network liking and commenting on a user’s behalf to drive up followers have a mixed reputation... More ›