Now that 4K is edging past the “early adopter” phase of technological consumption, it’s time for those on the bleeding edge to pine for the next best thing. In video, that means 8K.

Grossly premature, you say? When it comes to cameras, it’s clearly too early to start thinking about 8K (unless Disney asks you to film the next Marvel movie). There are almost no cameras that can actually capture 8K video and those that do can cost north of $50K.

But technology marches on. As anyone who’s been to an NAB show over the past two years can attest, many in the video industry are already hard at work building out the infrastructure for 8K. Japan plans to broadcast the 2020 Summer Olympics in 8K. As a result, Canon and Panasonic are building 8K broadcast cameras and display makers are building 8K panels.

Compression standards, like Google’s VP9 and HEVC (H.265) are much further developed than capture hardware and while they’re not used all that widely yet for 4K, they’ll definitely be needed to crunch down 8K video files. Even then, 8K workflows will put an immense strain on our PCs and storage devices.

So, in a world where vanishingly few people can view 4K content, it seems more than a little premature to declare that the 8K era has begun and that photographers and filmmakers need to embrace the format. But that is just the ground that Matt Granger has decided to lay claim too. He makes his case in the video below. Are you convinced?


Via: DL Cade




How an iPhone 7 Compares to an Arri Alexa

Posted by on Wednesday May 17, 2017 | Camera

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