While Fujifilm’s medium format camera sucked up a lot of the oxygen, the company had more to offer at Photokina. Specifically, the news that it would release a square (1:1) format Instax film and camera in the Spring of 2017.
And that, ladies and gentlemen, is all we know.
There is a new micro-site teasing the launch of the new format, but it only offers a few sample images and some prosaic words about instant film photography.
Fujifilm has also noted that a black-and-white version of its Instax Mini film is on the horizon. And lest we forget, Leica is also releasing an instant film camera based on the Instax Mini format. So it looks like 2017 will be a good year for Instax fans.
We hit the PDN archives to bring you a look at some old-school photo ads. More ›
We hit the PDN archives to bring you a look at some old-school photography ads. Enjoy! More ›
We hit the PDN archives to bring you a look at some old school photography ads. Enjoy! More ›