Photokina 2016: Fujifilm Goes Medium Format with GFX Series

Posted by on Monday September 19, 2016 | Photo Gear

Fujifilm will jump into the digital medium format market in 2017 with the new GFX series, the company announced at Photokina 2016.

The first model is the GFX 50S will use a new, Fuji-developed 51.4-megapixel image sensor that measures in at 43.8mm x 32.9mm. It’s a mirrorless camera that will accept new “G-Mount” lenses. It will support several image formats including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17.

Additional specs include:

  • focal plane shutter with 1/4000 sec. min speed.
  • Tilting LCD display
  • no built-in viewfinder but an EVF is included in the box
  • an optional viewfinder will tilt up at 90 degrees and swivels
  • support for tethered shooting
  • an optional vertical grip

Pricing isn’t available yet, but Fuji noted that it will come in under $10,000 and include the 63mm lens. We’ll be updating this post with more details from Fujifilm.

Here’s the lens road map:

  • GF32-64mmF4 R LM WR – early 2017
  • GF120mmF4 Macro – early 2017
  • GF63mmF2.8 R WR – early 2017
  • GF23mmF4 R LM WR – mid 2017
  • GF110mmFS R LM WR – mid 2017
  • GF45mmF2.8 R WR – late 2007

gfx_sideleft_63mm_evf gfx_top





Quick Tip: How to Avoid Excess Baggage Fees

Posted by on Wednesday July 25, 2018 | Business, Photo Gear

Clients are so budget-conscious that every dollar you save on expenses counts. And airline fees can add up quickly. In our story “Pro Photographers’ Favorite Travel Hacks,” several photographers shared their strategies for avoiding excess baggage fees. “Use curbside check-in to help with overweight [equipment cases],” Christopher Testani recommends. “If you use curbside check-in and... More