What Photographers Need to Know About the iPhone 7

Posted by on Wednesday September 7, 2016 | Camera

Few products have reshaped photography over the past decade like Apple’s iPhone. And while many will rightly scoff at Apple’s typically hyperbolic declaration that the new iPhone 7 and 7 Plus are “the best camera[s] you’ve ever owned,” they are (on paper) much better cameras than the iPhone 6s and 6s Plus.

Here are the highlights.

iPhone 7

The iPhone 7 offers an f/1.8 lens–wider than the f/2.2 lens found on the iPhone 6s. The lens has optical image stabilization, a first for the iPhone. (Update: corrected, it was introduced in the 6s Plus).

While the 12-megapixel image sensor is the same resolution as last year’s model, it’s 60 percent faster and 30 percent more efficient, Apple says, due to a new imaging processing chip. There’s a quad-LED flash that cranks out 50 percent more light than the flash on older iPhones.

Selfie fans get a higher-resolution, 7-megapixel front-facing camera to smile into.

Both the iPhone 7 and 7 Plus will shoot RAW, have a brighter display with 25 percent wider color gamut than prior models and have been tweaked to improve rolling shutter. Both also record 4K video at 30 fps and 1080p video at up to 60 fps.


iPhone 7 Plus

The big upgrade comes in the plus model, which moves from a single to a double lens system that combine to offer a true 2x optical zoom. The first lens is equivalent to a 28mm f/1.8 lens, the other to a 56mm f/2.8 and switching between the two delivers your 2x zoom. The two cameras also work in tandem to create a depth map of the scene, allowing Apple’s camera app to create a gently blurred background. The iPhone does bokeh.

As rumored, the iPhone 7 doesn’t have an analog headphone jack but will ship with an adapter so you don’t have to throw out all your old audio gear just yet. It’s also water resistant.

The iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649, and the new jet black finish will be offered exclusively on the 128GB and 256GB models from apple.com and Apple stores. You can pre-order on September 9th.




How an iPhone 7 Compares to an Arri Alexa

Posted by on Wednesday May 17, 2017 | Camera

Spoiler alert: not well. Smartphone image quality has improved rapidly over the past few years, creating a fun sub-genre of YouTube videos pitting smartphones against vastly more expensive cameras. (Watch, for instance, how the iPhone 7 compares to a Red Weapon.) In this video, via Potato Jet, we have what may be the toughest comparison... More