Tear down videos are a staple of the Internet (thanks, Internet) but it’s rare to see a truly pricey piece of cinema gear get the break down treatment.

Thankfully, through the clever use of computer graphics, the Science Channel can give us this look inside a cinema lens without having to dismantle a real one. If you’ve ever wondered how a pricey cinema lens works, you should enjoy this short overview.




Instant Film Dominates Amazon’s Top Sellers

Posted by on Tuesday January 10, 2017 | Photo Gear

When people shop for photo products on Amazon, they’re almost exclusively shopping for analog products. Last year, Amazon announced that the top-seller in its camera department during the holiday selling season was… Instax Film. This year, instant film products have an even stronger lock on Amazon’s top-sellers. Fuji Instax products are currently four of the... More

Top Gear News of 2016

Posted by on Thursday December 29, 2016 | Fun, Photo Gear

It was a busy year for photo gear technology, as PDN‘s Technology Editor Greg Scoblete can attest. Over the past 12 months, he’s reviewed and reported on advances in photo technology, giving readers the pros, cons, and unique features of new cameras, video equipment and lenses, advancements in storage capabilities and what the next iteration of... More