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Ricoh is scooping up Eyefi’s Cloud service and associated apps.

Here’s an email that was distributed to Eyefi Cloud users announcing the move:

We are pleased to announce that Ricoh Innovations Corporation (RIC) and Eye-Fi Inc have reached an agreement for the acquisition of Eyefi Cloud, and associated apps, by Ricoh. RIC is a member of the Ricoh Group which is a $19B dollar market leader in digital imaging. Ricoh is dedicated to providing imaginative products and services that improve people’s lives through products such as its Pentax DSLR, Theta 360 cameras and many others. This unique blending of technology and expertise creates new opportunities to enhance value for our customers.

The Eyefi Cloud team will immediately join Ricoh and is excited about bringing even more innovation to our customers around the world. We are dedicated to maintaining and increasing the quality, support and service that you have come to know from our team. One thing will remain the same, our passion for photography and protecting your valuable memories.

Evidently, Eyefi’s SD card business isn’t impacted by the sale, though it’s an open question whether the cards will remain integrated with the cloud service now that it’s owned by Ricoh. (Ricoh often bundles wireless SD card with its cameras, though it lacks the features of Eyefi’s Mobi Pro.) [Update: According to EyeFi CEO Matt DiMaria, “all Eyefi Mobi and Mobi Pro card users (existing and new) will receive 100 percent identical Eyefi Cloud support under Ricoh’s ownership.”

Prior to the sale, Eyefi had been deepening its cloud integration with camera vendors like Olympus and GoPro (but not Ricoh). It remains to be seen whether those efforts will continue or whether Ricoh will try to leverage the Eyefi cloud for its own product lines exclusively. We’ve put these questions and others to the parties and will update this post when we learn more.


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