Instagram’s evolution away from its care-free chronological feed into a tightly scripted, algorithmic money making machine continues apace.
As predicted, Instagram is getting ready to roll out Facebook-style post “boosting” that will increase content visibility in exchange for cash.
This and other new feature nuggets were unearthed by Elliott Murray.
After decompiling the newest update, Murray found a setting that would enable users to pay to have their Instagram posts seen more widely. If the experience with Facebook is any hint, users with a large following will see their reach diminish unless they pay up.
Murray also found new analytics features that will provide insights not simply to paying customers but, potentially, to ordinary Instagrammers as well. Instagram could also soon introduce a new type of page to better distinguish businesses from ordinary users.
None of these features are necessarily guaranteed to surface, or surface in the precise form sketched here. But given that they were found in the code base and jibe with the overall thrust of the app’s evolution, they seem like a pretty good indication of the general direction Instagram is heading, 400 million users in tow.
Hat tip: DL Cade
Instagram has been under fire of late for how celebrities are using the service to post sponsored content without adequately divulging the fact that it’s paid for–in contravention of FTC guidelines. In fact, a recent study found that 93 percent of the platform’s top 50 celebrities had violated the FTC’s Instagram disclosure rules. Now the... More ›
Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More ›
When Instagram announced last year that it was abandoning its chronological posting in favor of an algorithmically determined newsfeed, many photographers were displeased. Despite the online outrage, Instagram’s shift appears to have delivered the goods. According to TechCrunch’s Josh Constine, the platform’s “growth rate spiked, sharing per user increased, and Instagram has added 200 million monthly... More ›