Hollywood, California – May 6th, 2016 – Time is running short for backing SoftPanels innovative new LED lights with a color meter built into every light. Their highly successful Kickstarter campaign, which is offering their breakthrough lights at a fraction of the price of traditional LED lights, will end at 1pm PST on Sunday, May 8.
SoftPanels™ are a completely new approach to LED lighting utilizing a built-in color meter and intelligent color management technology in every light, thereby providing unprecedented color precision and control over the emitted light. By utilizing the built-in integrated color meter along with proprietary Autocolor technology, these new innovative fixtures instantly read the current ambient color conditions, and then exactly color-balance their LED color output to match the scene’s ambient conditions.
Following an award-garnering public debut of these breakthrough professional lighting fixtures at the recent National Association of Broadcasters (NAB) convention in Las Vegas, SoftPanels became the most successful professional lighting Kickstarter crowdsourcing ever. With an initial goal of $30,000, as of midday Friday May 6th, SoftPanels was already over a quarter of a million dollars pledged, with 150 individual backers.
At NAB, “Best of Show” awards were given to the Softpanels LED lights. The judges were impressed with the innovative inclusion of a built-in color meter and intelligent color management technology in every light. This provides unprecedented color precision and smart control over the emitted light. These Softpanels fixtures can instantly read the current ambient color conditions and exactly color-balance their LED color output to match that of the scene’s ambient conditions.
SoftPanels units come in three familiar soft box sizes: 3x4ft (90x120cm), 2x3ft (60x90cm) and 1x2ft (30x60cm). They have a ultra-thin slimline 5 in. (130mm) form-factor, allowing them to fit easily on a set as well as in storage. All SoftPanels panels come with a honeycomb grid, gel frame, and soft case, and can be mounted either vertically or horizontally.
Chris Patey says he learned from Art Streiber how to make portraits of large groups that appear lit by big, beautiful window light from the side. The technique, he says, is to “push” light from several sources so the overall effect is even, consistent light across the entire group of subjects. Patey places the light... More ›
National Geographic photographer Gerd Ludwig is a master of TTL-flash photography, which he uses in striking ways to illuminate subjects and emphasize his message. At the same time, he avoids the obvious “strobe look,” making images that appear (almost) to be lit entirely by ambient light—even when he’s shooting in near-darkness. In his PhotoPlus Expo... More ›
Photographer Gerd Ludwig is a lighting master with TTL strobe lights. He uses them in unusual and unpredictable ways to direct the the viewer’s eye through his photographs, convey a sense of place, and define his visual style. Yet his strobe lights are all but invisible, blending with available light sources. In this video, Ludwig... More ›