DJI Phantom 3

Drone-maker DJI is buying a strategic minority stake in Hasselblad, the two companies announced today.

Just how much DJI paid was not disclosed, but the Chinese drone builder earns a place on Hasselblad’s Board of Directors.

According to a joint press release, the tie-up “will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.”

The companies “will each focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies,” the release stated.

As far as manufacturing, Hasselblad cameras and gear will still be produced in Sweden, and DJI will continue to make products in Shenzhen, China.

A DJI spokesperson told us that the two companies will not only continue to develop their own gear, they are also “exploring ways to combine the strengths of DJI and Hasselblad through joint projects.”

We can only speculate what that will mean. A 50-megapixel drone, perhaps?


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