Sponsored by Zenfolio
The holidays can be a stressful time when you may find yourself spending more money than you’re making. But if you’re a photographer, fear not! You can turn the holidays into a very profitable season. The experts at Zenfolio provide five easy ways to market your photography business during the holidays, because let’s face it: what says “personal” more than giving a photo gift to loved ones?
Here, Zenfolio provides five ways to advertise your site (and how to host a sale) during the busiest shopping season of the year:
- Offer Coupons and Gift Certificates
Everyone loves a good deal. Offer clients a coupon during the holiday season for an incentive to buy. Zenfolio offers three types of coupons: amount-based, percentage-based and base cost. Amount-based coupons subtract the discount amount from the order total, percentage coupons subtract discounts as a percentage of order total (sales tax excluded) and, lastly, base-cost coupons allow customers to order products at their base cost, bypassing any markup you may have added. You also have the option with Zenfolio to create a huge batch of coupons all at once.
Gift certificates are foolproof: they allow the gift recipient to pick exactly what they want for the holidays. Zenfolio offers gift certificates that act as a credit where the photographer creates the code to share with clients, and can be a form of payment during checkout to make the process simpler.
- Banner Advertisement
What’s better than advertising your sale front and center on your homepage? Zenfolio allows users to display banners in several different ways: photo, video, slideshow or a horizontal photo strip. It’s easy to display a sale you’re having, and you can even link it directly to the products offered for sale.
- Expiring Galleries
A different approach to getting customers to act is to set a deadline on their galleries. This means you can put an expiration date on when their photos will be available for viewing online. This will give them a gentle nudge to buy before their photos disappear. Zenfolio gives the option to set expiration dates on galleries, and after that date it is only seen as private. A notification email is sent to clients to remind them of this date.
- Visitor Sign-In
A great way to build clients is to have a visitor sign-in page, so you can market to your visitors later. Think of it as a modern day guest book for your website. With Zenfolio, you can apply a sign-in page to a group or gallery to gather information from those interested in your photography. This will be a helpful list to have on hand when you have sales so you can share the sale details to your entire list.
- Email Campaigns
Once you have that list of followers (even if it’s a small group, at first), Zenfolio allows you to send emails to your entire list, or to a selected tagged group of contacts. You can send out promotional emails for your sale with coupon code information inside, and push it with an expiration date (for example: two-day sale!). If it’s a previous client, it may be wise to direct them to a specific gallery. For example, you can entice them to buy framed prints from an old portrait that they can give to a loved one.
Erik Almås nearly lost his life’s work and his house in the fires that swept through northern California in October. On November 12, he wrote in a blog post that the experience changed his perspective on what’s important personally and professionally. And he offered inspiring advice to struggling photographers about how to keep things in... More ›
PDN recently interviewed Bloomberg Pursuits senior photo editor Leonor Mamanna about the type of photography she’s looking for and how she finds photographers. In this video, she talks about the work of two photographers she’s hired recently—Jess Bonham and Lindsay Lauckner Gundlock—and why they were the right photographers for the jobs she assigned. Mamanna also... More ›
The creative call is the initial conference call with an ad agency’s creative director. It is the photographer’s best chance to hear what the client wants, and to gather the information needed to write an estimate for the assignment. It is also the time for a photographer to start offering ideas for how to shoot... More ›