Instagram isn’t the only photo app getting a facelift. Storehouse just released version 2.0, ushering in a major redesign for the storytelling-focused app.

One big change is the removal of social media features. Storehouse has purged followers, likes and timelines from its features. Instead, the app’s story creation tools have been expanded with the purpose of enabling users to privately share large batches of photos from their iPhone.

In a blog post announcing the new features, company CEO Mark Kawano wrote that the “follower model with a profile was subliminally making people decide what type of online persona they should be on Storehouse…As our community grew to over 1m active users and many of us started collecting thousands of followers, publishing stories started to feel different. This isn’t too bad if you’re just sharing a single photo, a link, or 140-characters of text, but it wasn’t ideal for Storehouse. Personally, I don’t know most of my followers and I don’t even know why they really follow me, so sharing personal stories felt awkward since I’ve never been the blogger type. I’m also far from a professional photographer so sharing public stories alongside some of the best photographers in the world felt intimidating.” (For more on how Storehouse works, see “Are Visual Storytelling Platforms Good for Photographers?” on PDNOnline; log-in required.)

With social media out of the way, Storehouse is now focused on group photo editing and private sharing. Among the new features in version 2.0 is “shake-and-edit” which sorts photos into a magazine-like design simply by jiggling your iphone. A “spaces” feature lets third parties add images to a given collection. The underlying app has been rewritten so it’s faster.

The app is also now optimized for the new Apple TV.


Here, according to Storehouse, is how the new version will work:

  • Select photos and videos from your Camera Roll (or Instagram, Flickr & Dropbox) and Storehouse will automatically generate a page you can send to your friends.
  • Send a link to each story you create by SMS, iMessage, or email.
  • Customize a layout by pulling the handles on any photo or video; rearrange your images by simply dragging them around the page.
  • Create spaces for friends and family to contribute their own photos around one theme — such as children, recipes, a wedding or vacation, or a new creative project.
  • Privately share images among parents, grandparents and close friends, with each member simply viewing, or contributing via a “space.”
  • Embed collections to a blog, or share specific stories to social media if you want to  share to a larger group.

Storehouse is available free on iTunes.

Related article:

Are Visual Storytelling Platforms Good for Photographers? (For PDN subscribers; log in required.)