Instagram is no longer hip to being just square. The latest version of the app (7.5), which went live today in iTunes and Google Play, supports sharing photos and videos in both portrait and landscape orientations.
Writing that the “square format has been and always will be part of who we are,” Instagram also acknowledged that nearly one in five photos or videos posted to the network weren’t square.
Now photographers will have the option to tap a format icon and switch the orientation of the photo to their preferred format. In a user’s profile grid, portrait/landscape images are displayed as a center-cropped square. Photos taken using the Instagram app will still only be square.
Instagram is also updating its video features. Rather than have separate filters for stills and videos, the updated app will have a single set of filters than work on both. Users will now also be able to adjust the intensity of filters on video.
Instagram has been under fire of late for how celebrities are using the service to post sponsored content without adequately divulging the fact that it’s paid for–in contravention of FTC guidelines. In fact, a recent study found that 93 percent of the platform’s top 50 celebrities had violated the FTC’s Instagram disclosure rules. Now the... More ›
Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More ›
When Instagram announced last year that it was abandoning its chronological posting in favor of an algorithmically determined newsfeed, many photographers were displeased. Despite the online outrage, Instagram’s shift appears to have delivered the goods. According to TechCrunch’s Josh Constine, the platform’s “growth rate spiked, sharing per user increased, and Instagram has added 200 million monthly... More ›