Pitchfork, the influential music website that has grown to include a quarterly print magazine and three art and music festivals, has launched a new mini-site to showcase videos made during September’s Basilica Soundscape Festival. The custom site, which lives at basilica.pitchfork.com, features videos of 12 artists performing at the third iteration of the annual festival, held on September 12 & 13, 2014, in Hudson, NY. Each video is a performance from the festival interspersed with meditative footage shot in the idyllic town and countryside surrounding the festival venue.
The Basilica mini-site was designed and developed by William Colby, who co-directed the videos with Jim Larson. Both are part of the in-house video team at Pitchfork.
Pitchfork has been at the vanguard of creating innovative displays of photos and videos on the Internet, as we highlighted in our feature (subscription required) on the site’s “cover stories” in late 2013.
On the Basilica site, it’s possible to watch every video without a single click, thanks to the site’s minimal design: There’s a small navigation menu at the top right of the page, but visitors can scroll down through each auto-playing video. The performances run the gamut from modern metal like White Lung and Deafheaven, to a string quartet led by the Arcade Fire’s Richard Reed Parry, and a deliciously funny reading of an essay on the gender politics of authenticity by Meredith Graves, of the hardcore band Perfect Pussy.
The mini-site is visually compelling, and is yet another example of Pitchfork’s commitment to experiment with new ways to deliver images to its readers.
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