Customers can use the app to scale and size their images on a pair ZX Flux sneakers, which are modeled on the ZX 8000 running shoes adidas originally released in 1988. The photo-printed shoes cost $110, and the app is available for Apple and Android devices.
An adidas representative told Sports Illustrated about the materials and printing process. The images customers upload from their phones are upscaled and sharpened from the 115dpi minimum resolution before they are printed. “We actually improve the photo from the phone and final production is 300 dpi printing quality,” adidas global digital manager Mac Russell told SI.com.
Adidas’s Vietnam factory uses “a large wool printer” to ink the photographs onto single pieces of synthetic leather for the shoe’s upper, Russell added.
It will be interesting to see if any professional photographers take advantage of the technology. In addition to creating shoes with great images, enterprising photographers might come up with good marketing and promo efforts. Feel free to email us if you need our shoe sizes.
Days after a model filed a sexual harassment lawsuit against photographer Bruce Weber, a second model has stepped forward with sex harassment accusations against the photographer, according to a USA Today report. Model Jason Boyce filed a lawsuit against Weber last week, claiming he was sexually harassed by the photographer at a 2014 photo shoot.... More ›
If you happen to be traveling for the Thanksgiving holiday, fighting your way through a stiff current of people like a spawning salmon returning instinctively to your home waters, you may find yourself sitting for long periods of time, wondering: “How did I get here? What should I read?” For help with that second question,... More ›
The candid conversation between Christopher Morris and MaryAnne Golon at the LOOK3 Festival of the Photograph in Charlottesville, Viriginia, highlighted the varied paths Morris’s career has taken, from documenting conflict and politics to shooting fashion, and the struggles photographers face in a changing industry. Morris, a founding member of the VII photo agency and contract... More ›