In a previous PDN Video, advertising photographer Marcus Smith explained how he used personal work to land his dream clients. After winning his first few commercial assignments, though, Smith decided he needed a stronger brand identity to maintain momentum. In this video, he explains how he figured out the right brand message for his business, communicated it to a designer, and got a professional-looking brand identity on a tight budget.
Smith will speak at Photo Plus Expo on a panel called “PDN’s 30: Strategies for Young Working Photographers” on Saturday, November 1 at the Javits Convention Center in New York City. Others speaking on the panel include Dina Litovsky, Greer Muldowney, Keren Sachs, and Tony Gale. For complete details about Photo Plus Expo seminars and events, see the Photo Plus Expo website.
Celebrity portrait photographer Frank W. Ockenfels 3 offers a wealth of inspiration, tips and advice in this nine-minute video just released by The Hollywood Reporter. The video is the pilot episode of a series called Magic Hour, which will profile photographers, cinematographers, song writers, set designers and others—“anyone whose life passion is to create,” says... More ›
In preparation for PDN’s July issue on Ethics, we asked photojournalist Victor J. Blue to explain what he does and doesn’t do to gain access, how he avoids conflicts of interest, his thoughts on fairness vs. neutrality, and the “Define the Relationship” talk he has with his subjects. More ›
Photographer Gerd Ludwig is a lighting master with TTL strobe lights. He uses them in unusual and unpredictable ways to direct the the viewer’s eye through his photographs, convey a sense of place, and define his visual style. Yet his strobe lights are all but invisible, blending with available light sources. In this video, Ludwig... More ›