In this final clip from our video interview with portrait master Gregory Heisler, he tells the secret to getting hired by clients. Hint: it has far less to do with your portfolio than you might think.

Heisler recently released 50 Portraits, his first book, which is a retrospective of his career, as well as a rich tutorial in the art and craft of portraiture. Check out the excerpt of the book in this month’s issue of PDN, and also the three previous video clips featuring Heisler’s tips on lighting, relating to subjects, and other topics.

Gregory Heisler on How Photographers Get Hired from PDNOnline on Vimeo.

Related:

Gregory Heisler Shares the Techniques That Go Into His Portraiture
PDN Video: Gregory Hesiler on How to Relate to Portrait Subjects (Even If You Are Shy and Bumbling)
PDN Video: Gregory Heisler on His New Book and Best Portraits
PDN Video Pick: Gregory Heisler’s Tips on Lighting Portraits
How Top Photographers Shoot Great Portraits
PDN Video Pick: Miller Mobley’s Tips for Landing Clients


COMMENTS

MORE POSTS

What a Fire Taught Erik Almås About Success and the Creative Life

Posted by on Friday November 17, 2017 | Business

Erik Almås nearly lost his life’s work and his house in the fires that swept through northern California in October. On November 12, he wrote in a blog post that the experience changed his perspective on what’s important personally and professionally. And he offered inspiring advice to struggling photographers about how to keep things in... More

Who I’ve Hired: Leonor Mamanna, Bloomberg Pursuits

Posted by on Thursday November 16, 2017 | Business

PDN recently interviewed Bloomberg Pursuits senior photo editor Leonor Mamanna about the type of photography she’s looking for and how she finds photographers. In this video, she talks about the work of two photographers she’s hired recently—Jess Bonham and Lindsay Lauckner Gundlock—and why they were the right photographers for the jobs she assigned. Mamanna also... More

Thursday Tip: On Creative Calls, Be Confident, Not Cocky

Posted by on Thursday November 16, 2017 | Business

The creative call is the initial conference call with an ad agency’s creative director. It is the photographer’s best chance to hear what the client wants, and to gather the information needed to write an estimate for the assignment. It is also the time for a photographer to start offering ideas for how to shoot... More