RED Founder Jim Jannard Steps Down, Says He’s Tired of Criticism

Posted by on Monday August 19, 2013 | Business, Video

In a “final post” in the REDUSER forum for RED Digital Cinema cameras, Jim Jannard announced today that he is stepping down as “the face” of RED Digital Cinema, the company he founded in 2005.

“I read on CML and other idiotic forums, that I an [sic] a hypester, a scam artist,” Jannard writes in reference to Cinematography Mailing List, the mailing list for professional cinematographers founded in 1996 by cinematographer Geoff Boyle. “I just have to wonder what these guys are smoking. But I have to say… they have gotten to me. I don’t need this. I don’t deserve this. Life is short and I am tired.”

In the post Jannard singles out critics, in particular Boyle and director of photography Art Adams, as well as other members of “CML and other idiotic forums.”

He also outlines his reasons for founding RED, and delineates what he believes are the company’s accomplishments. “My thought was to create a film alternative that actually was the equal or better to film in every aspect,” he writes.

According to Jannard, RED president Jarred Land will take over as the public face of the company. “I will now sink into the background, I hope with my reputation intact,” Jannard concludes. “I will work on the future of digital cinema… behind the scenes.”

Jannard previously founded apparel and eyewear company Oakley, Inc., which he sold in 2007 for more than $2 billion.


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