In PDN‘s Fine-Art issue, photographers explain how they met the gallery owners who recently signed them: at portfolio reviews, through referrals from colleagues, and by having their work seen in group shows or competitions. They did not, however, make the mistake of trying to introduce themselves when the gallery owners were preoccupied by trying to sell photos. Gallery owners have said that art fairs and gallery openings are the worst times to hand them business cards or promos.
ArtBusiness.com, the website of an art appraisal and consulting service for artists and collectors, has a new article on the etiquette of attending art openings. It lists “behavioral blunders” artists sometimes make, such as: “Ask the artist to introduce you to the gallery owner,” “Whip out your cell phone and start showing people images of your latest art.” It also lists the blunders the rest of us make. A personal favorite is, “Stand in front of a single piece of art with your friends and talk for half an hour straight without ever moving or even thinking about occasionally checking to see whether you’re blocking anyone’s view.”
We don’t agree that every item on their list is a frequently seen “blunder.” A few are matters of common courtesy rather than some plague on the art world. But it’s a useful reminder that while an opening looks like a party, it’s a professional setting, and impressions count. We can imagine how wider adoption of these tips would give more people at an opening a chance to actually see the art, and maybe get more helpings of the cheese cubes or pretzels, too. The full list can be found here.
Food photographer Oriana Koren explains how she gave herself just six weeks to assemble her first professional portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like to be on assignment for... More ›
Oriana Koren shares tips and advice on how to make it as an editorial photographer, gleaned from her experience as a woman of color in a predominantly white male business. In our video interview, she describes how she leveraged prejudice to motivate herself, learned how to pitch stories to get editors to respond to her... More ›