Google has acquired Nik Software, the San Diego company that owns Snapseed photo editing software and other tools designed primarily for professional photographers. Terms of the deal were not disclosed.
The acquisition is intended to help Google attract users to Google Plus, as part of a push to make that social media platform more competitive with Facebook. Facebook recently acquired Instagram to solidify its position as a platform for uploading and sharing images.
Snapseed and Instagram offer similar image editing and image-manipulation filters, but Instagram has 100 million users, compared to just 9 million Snapseed users, according to one published report. But Snapseed has more sophisticated editing tools than Instagram, according to New York Times columnist David Pogue. And last year, Apple named Snapseed “App of the Year” for the iPad.
Snapseed and other Nik products are currently available for use primarily on Apple devices. Now that Google owns Nik, Snapseed will soon be available for Android devices, significantly expanding the pool of potential users.
PDN subscribers can also access reviews of Snapseed and other Nik software products through the links listed below.
Photographers often fall into the trap of thinking that because they have an artistic eye, they’re qualified to design their web site and promotions without help from a designer. But turn that logic on its head: What’s your reaction when a designer says, “Photography? I can just do that myself”? Design isn’t intuitive, any more... More ›
Few photographers are comfortable asking for donations to support their projects. Fundraising expert Dianne Debicella, program director at Community Partners in LA (and formerly senior program director at Fractured Atlas), reminds artists that they’re not begging. She explains why confidence is so important when asking potential donors for money: “You have to frame [the pitch]... More ›
Los Angeles photographer Travis Shinn spent a decade—“too long,” he says—as an assistant. “Get in, learn what you can and get out. Or you start getting bitter.” Here’s a quick test to help you figure out if it’s time to strike out on your own as a photographer: 1. Have you been assisting 5 years?... More ›