Image technology company Stipple has launched the free public beta version of its image tagging platform, which allows users to permanently embed attribution and other content—from editorial to e-commerce links—into their images. The company hopes that their service, which has been adopted by more than online 4,000 publishers to date, and as of today is available to the general public, will help photographers, publishers and brands keep track of and monetize their images no matter where they appear on the internet.

Users of Stipple can upload images into the platform and then embed them with any content connected to a URL. For photographers this might include copyright information and a link back to their Web site, or to videos or articles that might enrich a viewer’s experience of a particular image. The information stored in the image by Stipple, the company claims, will follow that image wherever it is published on the Internet, even if the photograph’s metadata is stripped away. Other companies, such a PicScout, have offered similar services intended to help image makers and licensors protect their copyrights.

The Stipple platform also gathers data on images uploaded into the Stipple system that will allow photographers to keep track of where their images are being republished, and see how many people are viewing and engaging with their images and the content they embed into them.

“Stipple is all about context,” photographer Gerald Holubowicz told PDN via email. Holubowicz is one of a handful of photographers who were invited to participate in a private beta test. “It will help me bring more details and a wider narrative into the imagery I’m publishing…. I really like the fact that we can add videos, external links to articles or a Twitter feed.” Holubowicz says he plans to link his images to sites where he sells fine-art prints or his book.

For more information about Stipple or to try the platform visit www.stipple.com.


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