The Associated Press and a group of veteran entertainment photographers have launched Invision, a new photo agency based in Los Angeles. The agency will cover entertainment and red carpet events, as well as take on assignments for consumer brands, film and TV studios, and PR agencies.
Invision’s goal is to take on the dominant player in the celebrity photo business: Getty Images, which has owned entertainment agency Wireimage since 2007.
“I’ve heard from a lot of people I’ve worked with that they weren’t happy with one choice. They wanted another option,” says Invision managing director Dan Becker.
Becker, who was formerly director of commercial content and services for AP Images, says Invision will operate as a separate company from AP. The wire service is the majority owner, and will provide distribution for Invision.
So far, Invision has just one staff photographer–Chris Pizzello. Other contractors and freelancers include Matt Sayles, Evan Agostini, Jordan Strauss, Todd Williamson, John Shearer, Jon Furniss and Casey Rodgers.
Becker says there will be opportunities for other photographers, too. “We will use AP’s freelance network, but we intend to recruit other photographers and grow our own freelance network,” he says. “It’s a big part of our mission.”
Becker says he relies primarily on word-of-mouth recommendations from photographers he’s currently working with to identify new talent. “We will try people out with entry level assignments,” he says.
School is out. Lots of photography school graduates are probably asking themselves: Now what? How do I get my career as a photographer started? Assisting is one path, but working as a studio manager is a better apprenticeship, according to photographer Christa Renee. “I always tell everyone not to assist. Find a photographer you respect... More ›
To save money, photographers cut all sorts of corners, especially when they’re starting out. Photographer Christa Renee emphasizes the importance of carrying proper insurance from the start. “There have been a couple jobs recently where I would not have even been able to do the job if I didn’t have insurance,” she says. “Two different... More ›
Photographer Tomas van Houtryve was recently reminded that financial security doesn’t just take care of itself, even for the most successful photographers. That reminder came while he was reading a biography of renowned 19th century photographer Edward S. Curtis. “Curtis fell into a trap, which many photographers [do],” van Houtryve explains. “He never put in... More ›