©Matt Sayles/Invision--Pop star Katy Perry

The Associated Press and a group of veteran entertainment photographers have launched Invision, a new photo agency based in Los Angeles. The agency will cover entertainment and red carpet events, as well as take on assignments for consumer brands, film and TV studios, and PR agencies.

Invision’s goal is to take on the dominant player in the celebrity photo business: Getty Images, which has owned entertainment agency Wireimage since 2007.

“I’ve heard from a lot of people I’ve worked with that they weren’t happy with one choice. They wanted another option,” says Invision managing director Dan Becker.

Becker, who was formerly director of commercial content and services for AP Images, says Invision will operate as a separate company from AP. The wire service is the majority owner, and will provide distribution for Invision.

So far, Invision has just one staff photographer–Chris Pizzello. Other contractors and freelancers include Matt Sayles, Evan Agostini, Jordan Strauss, Todd Williamson, John Shearer, Jon Furniss and Casey Rodgers.

Becker says there will be opportunities for other photographers, too. “We will use AP’s freelance network, but we intend to recruit other photographers and grow our own freelance network,” he says. “It’s a big part of our mission.”

Becker says he relies primarily on word-of-mouth recommendations from photographers he’s currently working with to identify new talent. “We will try people out with entry level assignments,” he says.


COMMENTS

MORE POSTS

Scam Alert: Phishing Scheme Targets Freelance Photographers

Posted by on Thursday September 21, 2017 | Business

A person falsely identifying himself as a fashion blogger for High Snobiety, the style and culture website, has been soliciting freelance photographers to rip them off in an apparent check-cashing scam. Going by the name of Alan Hurt, the individual has emailed a number of photographers offering them assignments that pay $2,000, including a $500... More

PDN Video: How to Build a Portfolio in Six Weeks

Posted by on Tuesday September 5, 2017 | Business

Food photographer Oriana Koren explains how she gave herself just six weeks to assemble her first professional portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like to be on assignment for... More