Erik Almås says he prefers “crafting” images to “capturing” them. Working with ad agency Euro RSCG in London, Almås crafted an ad for Credit Suisse that features the eco-friendly Oxygen scooter, a Credit Suisse client. He shot images in multiple locations and in a photo studio, which were then blended with some computer-generated images of dinosaurs. No, the CGI dinosaurs are not a reference to Terence Malick’s Tree of Life, but to the era when fossil fuels were not yet fossils.
This slickly produced behind-the-scenes video shows Almas shooting in Hawaii, Arizona, and on the set. It also reveals what Euro RSCG and Credit Suisse marketers hoped to communicate and how the finished ad pulls all the photographic elements together.
The video can be viewed on Vimeo here.
In preparation for PDN’s July issue on Ethics, we asked photojournalist Victor J. Blue to explain what he does and doesn’t do to gain access, how he avoids conflicts of interest, his thoughts on fairness vs. neutrality, and the “Define the Relationship” talk he has with his subjects. More ›
Photographer Gerd Ludwig is a lighting master with TTL strobe lights. He uses them in unusual and unpredictable ways to direct the the viewer’s eye through his photographs, convey a sense of place, and define his visual style. Yet his strobe lights are all but invisible, blending with available light sources. In this video, Ludwig... More ›
The Nine, fine-art photographer Katy Grannan’s first feature film, will have its U.S. premier at the Hot Springs Documentary Film Festival in Hot Springs, Arkansas in October, and will also feature at the New Orleans Film Festival that same month. Grannan recently spoke with PDN about the the film, which chronicles the lives of a... More ›