In our feature “Does Editorial Post-Production Cost Too Much?” which appears in the November issue of PDN, photographers, retouchers and photo editors weighed in. They offered their experiences about both how much photographers and retouchers charge editorial clients, but how they explain their fees to clients.
“One of our biggest challenges is that the fees vary so greatly between photos,” Wired photo editor Zana Woods told PDN.
Kathy Ryan, the director of photography at The New York Times Magazine says she’s seen photographers asking for as much as $1000 per image.
Photographer Jeff Minton, who does most retouching himself, says he charges editorial clients a flat $75-$100 per image, depending on the work they want done, which is comparable to the price he once charged for custom color prints.
Retoucher Angie Hayes says some magazines at Condé Nast simply stick to a standard per-image fee of $350 for an inside photo, and $600 for a cover. Andi Kounath, owner and retoucher at redfishblack in New York, says small magazines “never pay for retouching.”
So, what do you charge for retouching? And do you think photo editors have a reasonable expectation of the costs of producing and delivering print-ready images? Do you incorporate retouching into your photo fee, or is it a separate line item? How do you calculate what post-production costs you? Is it reasonable for photographers to mark-up the cost of retouching when they hire freelancers? Are you losing money on retouching because editors don’t have the budget to cover the costs?
Please enter your comment below or in the Facebook discussion here.
Like other photographers who excel at shooting group portraits, celebrity photographer Christopher Patey says he owes much to the influence of legendary photographer Irving Penn. “He was one of the masters of composing group shots, and I find myself pulling references from him almost every time in a creative conversation with an editor about group... More ›
Photographer Jill Greenberg has launched an online directory in an effort to promote women photographers for advertising jobs, film and television key art, and magazine covers. Called Alreadymade, the platform serves as a resource for clients looking to hire experienced women photographers. To be included on the site, photographers have to have shot at least... More ›
South African photographer Sam Nzima, whose iconic photograph (right) from a Soweto uprising in 1976 helped turn world opinion against apartheid, died Saturday in Mpumalanga province, South Africa, according to press reports. He was 83. Nzima’s famous photograph showed a distraught 18-year-old named Mbuyisa Makhubo carrying the dead body of 13-year-old Hector Pieterson, a student... More ›