A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called “Shoot a Sample” that tells photographers they can “assist in collaborating and evolving the style of a major automotive brand!”
That brand happens to be Lincoln, and the fine print informs photographers that “by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln.”
If Latcha likes your sample, you might become eligible to bid for actual jobs. “We will create a talent pool of those who hit the mark,” the brochure says.
It’s a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers’ portfolios. It’s a time-honored method that’s fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they’ll be negotiating with a pool of photographers who are willing to work for free.
Women Photograph, the online database of women photographers around the world created by photographer Daniella Zalcman, is posting weekly Twitter threads to keep the gender disparity in photojournalism top of mind. The “Week in Pictures Gender Breakdown,” as the threads are titled, tally how many of the images used in the “week in pictures” features... More ›
A person falsely identifying himself as a fashion blogger for High Snobiety, the style and culture website, has been soliciting freelance photographers to rip them off in an apparent check-cashing scam. Going by the name of Alan Hurt, the individual has emailed a number of photographers offering them assignments that pay $2,000, including a $500... More ›
Food photographer Oriana Koren explains how she gave herself just six weeks after she moved to Los Angeles to assemble a complete portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like... More ›