New York-based advertising agency Anomaly has won an Outdoor Lion Grand Prix award for their campaign for denim and clothing company Diesel. Images for the campaign were shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck.
Anomaly are among a small contingent of American agencies earning recognition at the Cannes Lions International Advertising Festival this week, and they are the only U.S. agency to win a top prize in any of the awards categories thus far (awards announcements continue through Sunday).
The winning ads feature the tagline “Be Stupid,” with bold copy that makes pronouncements like, “Smart may have the brains, but stupid has the balls,” or, “Smart has the plans, but stupid has the stories,” or simply, “We’re with stupid.”
The ads espouse the idea that “stupid” people are in fact the most innovative, or at least that they have the most fun until personal injury makes them smarter.
Photographs of young people doing an array of humorous and ill-advised things—flashing breasts at a CCTV camera (see above); body-slamming each other; trying to fit too many people on bicycles; posing for photographs with wild animals—illustrate the point.
Photographers often fall into the trap of thinking that because they have an artistic eye, they’re qualified to design their web site and promotions without help from a designer. But turn that logic on its head: What’s your reaction when a designer says, “Photography? I can just do that myself”? Design isn’t intuitive, any more... More ›
Few photographers are comfortable asking for donations to support their projects. Fundraising expert Dianne Debicella, program director at Community Partners in LA (and formerly senior program director at Fractured Atlas), reminds artists that they’re not begging. She explains why confidence is so important when asking potential donors for money: “You have to frame [the pitch]... More ›
Los Angeles photographer Travis Shinn spent a decade—“too long,” he says—as an assistant. “Get in, learn what you can and get out. Or you start getting bitter.” Here’s a quick test to help you figure out if it’s time to strike out on your own as a photographer: 1. Have you been assisting 5 years?... More ›