March 7th, 2013

Business Advice and Tips Headline WPPI Show

The WPPI Conference + Expo is getting underway in Las Vegas. In addition to seminars and master classes providing insights and technical tips for wedding and engagement photographers, there are also several educational sessions addressing business issues facing photographers in every genre, as well as opportunities to hear critiques and advice from notable photographers.

WPPI U, a two-day workshop for emerging photographers, takes place Saturday and Sunday; speakers include Jerry Ghionis, Lynsey Addario, Doug Cordon, Kevin Kubota and others. Photographers will also be critiquing attendees’ portfolios, so bring along a sample of your work in either digital or print formats.

On March 8 and 9, from 9am to 6pm, a panel of judges—including Jose Villa, Jerry Ghionis and Bambi Cantrell—will critique prints and portfolios that were submitted to the event. Holders of full-conference passes will be able to hear their insights into what each judge likes or dislikes, and why. “It’s fascinating to go from room to room and listen to their critiques,” says Rangefinder editor Jacqueline Tobin.

Master classes take place March 10, 11 and 12; platform classes begin on Sunday March 10 and continue through Thursday. Among the speakers delivering master classes are Colleen Wainwright, the marketing consultant wrote about branding in The ASMP Guide to New Markets in Photography.” (You can read an excerpt in PDN’s February issue.) Wainwright’s master class at WPPI is called “You, Amplified: Standing Out in the Attention Economy.” Among the other marketing experts offering classes are Matt Hill, who will discuss “Your Web Hitlist: Choosing and Using the Right Tools,” and Jon Goldman, who will give a class in relationship marketing.

ASMP Past President Richard Kelly will lead a class called “Creating Value: Essential Tools for Professional Photographers.” David McClain, the photographer and videographer, is offering a platform class titled “New Opportunities: When Still Photography and Video Converge.” One platform class that promises to get to the heart of the matter is “Learn to Thrive: Lessons of a Studio Makeover,” lead by Karen Carey and Mara Blom Schantz, who are known for conducting what they call the THRIVE Workshop.

PDNOnline.com will be posting product news and seminar reports from WPPI thanks to our sister publication, Rangefinder.