Omhu, the design firm that makes stylish canes and other mobility aids, teamed with photographer William Wegman to produce a photo library and video that presents canes—and the mobility they provide—in a fun way.
It features one of Wegman’s classic subjects, a Weimeraner, interacting with one of the canes, which are made using high-performance materials used for skateboards and bikes. Rie Nørregaard, creative director and president of Omhu (Danish for “with great care”), was a leader on the cane design and the new campaign.
Both the cool-looking canes and the dancing, leaping, bounding Weimeraner shown in Wegman’s photo library are intended to encourage people to move more.
The company fills a void in the market, supplying products for an aging population that doesn’t want to sacrifice style for functionality. Maybe Omhu can make a nice looking case for my reading glasses.