June 12th, 2014

Todd Hido Shoots Fall 2014 Campaign For Victoria Beckham’s Fashion Line

An image from Todd Hido's campaign for Victoria, Victoria Beckham's Fall 2014 collection.

An image from Todd Hido’s campaign for Victoria, Victoria Beckham’s Fall 2014 collection.

We never thought we’d mention Posh Spice and Todd Hido in the same sentence, but here goes: Victoria Beckham (previously known as pop singer Posh Spice) enlisted fine-art photographer Todd Hido to photograph ads her Fall 2014 collection of women’s fashion.

The images of models wearing Beckham’s looks recall Hido’s fine-art photographs of women in motel rooms who appear to be living on society’s fringes. In images on the fashion designer’s website we see models posed on bare mattresses or in rooms with shabby carpeting and unmade beds. Hido’s work for the label also appears to include video pieces. In one video we see a model standing against a wall in a dark room while fuzz flashes across the screen of an old-model television set.

Hido didn’t respond to our request for comment. According to W Magazine, Beckham herself said that, “Working with a photographer who doesn’t traditionally shoot fashion really enriched how I could portray the collection this season.”

Related: The Prevailing Wind: Todd Hido’s Excerpts from Silver Meadows

October 10th, 2013

Part Art and Book Fair, Part Photo Fest, Unseen Delivers Energy, Mixed Reviews From Sellers in Second Year

© Amber Terranova

© Thijs Boontjes

In its second year, Unseen Art Fair drew an international audience to Amsterdam to view previously un-exhibited work from established artists and emerging talents. Set against the industrial backdrop of a repurposed nineteenth century coal gas power plant, the “art fair with a festival flair,” as organizers dubbed it, featured plenty of energy and excitement, but drew mixed reactions from gallerists, with some noting that combining an art fair, book fair and photo festival, with artist talks and other programming, distracted from the business of print sales. (more…)