February 3rd, 2014

BREAKING: Hasselblad Launches HV, a High-End DSLR Based on Sony A99

Hasselblad-HV_front_wHasselblad has just announced the new HV, a 24.3-megapixel, full-frame digital SLR that appears to be based on the Sony A99 from 2012. According to a press release posted on Hasselblad’s website, the HV camera will sell as a kit with a Carl Zeiss 24-70mm f/2.8 lens for for 8,500 Euros, or $11,500 USD. (The Sony A99 retails for $2,800, body only.)

Hasselblad, which is known primarily as a manufacturer of medium-format camera systems, has collaborated with Sony in the past for its Lunar, and Stellar mirrorless digital cameras, which are based on Sony’s NEX models, but revamped as luxury items and sell at much steeper prices.

In describing the Hasselblad HV, Hasselblad’s CEO Ian Rawcliffe said the new camera is designed to be stylish, ergonomic, and rugged, and is built with “premium materials like titanium, high-grade aluminium and latest ‘tough as nails’ PVD coatings.”

“This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style,” Rawcliffe said in the press release. “And the HV doesn’t just look good; it feels good to hold too.”

Check out some more photos of the Hasselblad HV after the jump. More info on the new camera at Hasselblad’s website.

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