During a panel discussion at ASMP’s “Sustainable Business Models: Issues & Trends Facing Visual Artists” symposium, Stephen Mayes, managing director of the VII Photo Agency warned photographers not to think of themselves strictly as service providers. He suggested looking not for clients, but for “partnerships.” He said VII has successfully formed several such partnerships, in which the entity paying for the photos isn’t necessarily the same company that’s using the photos. One such partnership is the VII Photo Agency’s recent work creating videos and photo essays for Think Outside the Cell, a non-profit organization that works with the incarcerated, formerly incarcerated and their families to help end the stigma of incarceration
The campaign was funded by the Ford Foundation, and VII acted as Think Outside the Cell’s “exclusive visual communications partner,” according to the press release from VII. The photographs and video that VII photographers created for the Think Outside the Cell web site show the ordinary lives of people who were formerly incarcerated in order to raise awareness about the stigma and challenges they face upon release from prison— problems that go far beyond discrimination when applying for jobs. The stories the photographers tell also explore “the local, state and federal laws that prevent formerly incarcerated persons from accessing the resources necessary to establish a stable and productive life.”
The first of the videos, ten minutes long, debuted on the Think Outside the Cell web site this week. It’s a collaboration between Ed Kashi, Jessica Dimmock, Ashley Gilbertson and Ron Haviv; the videos are edited by Francisco Fagan.
Here’s a short trailer:
The Prison Photography blog has begun a five-part series on the Think Outside the Cell campaign, and will be running weekly interviews with each of the photographers. Part One of the series was posted this week. In it, writer Pete Brook talks to Sheila Rule and Joseph Robinson, co-founders of Think Outside The Cell, and one of the subjects featured in the video. They explain how the organization is addressing the problems of the formerly incarcerated, how the campaign was planned, and why the partnership with VII was, in Rule’s words, “a natural fit.” Says Rule, “We are both driven by storytelling. Stories change hearts and minds.”