June 17th, 2016

Ricoh Is Buying EyeFi Cloud


Ricoh is scooping up Eyefi’s Cloud service and associated apps.

Here’s an email that was distributed to Eyefi Cloud users announcing the move:

We are pleased to announce that Ricoh Innovations Corporation (RIC) and Eye-Fi Inc have reached an agreement for the acquisition of Eyefi Cloud, and associated apps, by Ricoh. RIC is a member of the Ricoh Group which is a $19B dollar market leader in digital imaging. Ricoh is dedicated to providing imaginative products and services that improve people’s lives through products such as its Pentax DSLR, Theta 360 cameras and many others. This unique blending of technology and expertise creates new opportunities to enhance value for our customers.

The Eyefi Cloud team will immediately join Ricoh and is excited about bringing even more innovation to our customers around the world. We are dedicated to maintaining and increasing the quality, support and service that you have come to know from our team. One thing will remain the same, our passion for photography and protecting your valuable memories.

Evidently, Eyefi’s SD card business isn’t impacted by the sale, though it’s an open question whether the cards will remain integrated with the cloud service now that it’s owned by Ricoh. (Ricoh often bundles wireless SD card with its cameras, though it lacks the features of Eyefi’s Mobi Pro.) [Update: According to EyeFi CEO Matt DiMaria, “all Eyefi Mobi and Mobi Pro card users (existing and new) will receive 100 percent identical Eyefi Cloud support under Ricoh’s ownership.”

Prior to the sale, Eyefi had been deepening its cloud integration with camera vendors like Olympus and GoPro (but not Ricoh). It remains to be seen whether those efforts will continue or whether Ricoh will try to leverage the Eyefi cloud for its own product lines exclusively. We’ve put these questions and others to the parties and will update this post when we learn more.

June 8th, 2016

Ricoh Introduces Pentax K-70 Plus New Lens


Ricoh’s newest DSLR is built to last. The new Pentax K-70 boasts a dust and weather-resistant body alongside a few features first introduced on higher-end Pentax models.

It sports a 24-megapixel sensor with a maximum ISO of 102,400. Also new is a Hybrid AF system that uses both image-plane phase-matching and contrast-detection autofocus technology to keep pace with moving subjects. As a result, the K-70 will be the company’s first DSLR to support continuous AF during video recording.


The K-70 also features the company’s Pixel Shift Resolution System that uses the camera’s shifting sensor to create an ultra-high resolution, low noise image from a compilation of multiple exposes, each with the sensor moved a tiny increment. The system has been updated with a motion correction function that detects a moving object in the scene to prevent blur when shooting in Pixel Shift.

Additional features include:

  • an AA Filter Simulator that effectively eliminates moiré without the need for an anti-aliasing filter
  • a variable-tilt LCD monitor
  • in-body stabilizer good for up to 4.5 stops of shake reduction
  • Wi-Fi
  • a red-light display function which keeps ambient light from interfering with astro- and nightscape photography
  • low light focusing to -3 eV
  • top shutter speed of 1/6000 sec.
  • full HD video recording


Ricoh wouldn’t disclose precisely when the K-70 would ship, presumably because of the supply disruption caused by April’s Earthquake in Japan. However, the company said the K-70 would retail for $650.


HD PENTAX-DA 55-300mm f/4.5-6.3ED PLM WR RE

In addition to the new DSLR, Pentax is releasing a new telephoto lens. Like the K-70, this lens is weather-resistant telephoto zoom with a 35mm equivalent focal length of 84.5-460mm. It has a minimum focusing distance of 37.4 inches.

Like the K-70, precise availability was not announced but the lens will retail for $400 when it finally hits store shelves.


February 17th, 2016

It’s Here: Pentax Full Frame K-1 DSLR to Ship in April

PENTAX K-1_front_4

Ricoh has made its long-awaited foray into full frame photography official today with the launch of the Pentax K-1 DSLR, which is due to arrive in April for $1,800 (body).

The K-1 sports a 36.4-megapixel full frame CMOS sensor with no optical low pass filter and a native ISO range of 100-51,200. The image sensor can shift to provide 5-axis image stabilization with up to five stops of image correction, per CIPA standards. It also supports a Pixel Shift Resolution mode (similar to the one we tested on the K-3 II) where the sensor shifts by one pixel over a series of four images which are then merged in camera to create an image with less noise and more accurate colors.

Using this Pixel Shift mode, you can bump the maximum ISO of the camera to 204,800.

The shifting sensor also enables an AA filter simulation mode, which reproduces the effect of having a low pass filter on the sensor to combat moire. You can adjust the strength of the filtration effect as well as use the simulator in bracket mode to sample all of the effects.

As for speed, the K-1 clocks in at 4.4 fps with autofocus engaged for up to 17 RAW frames or 70 JPEGs. Drop into APS-C crop mode, where you’re shooting a 15-megapixel image, and you can bump up speeds to 6.5 fps and record 50 RAW frames or 100 JPEG images.

The camera is weather-sealed in 87 different points and has a pentaprism optical viewfinder with .7x magnification. There are a few novel design elements on the camera. The first is a 3.2-inch “cross-tilt” LCD, which not only tilts out from the camera body but can be tilted in a variety of angles beyond the standard tilting and rotating displays.

PENTAX K-1_back_screen out_with hood

The camera also has several strategically placed LED lights to illuminate the memory card slot, the front of the lens mount, cable attachment port and the rear camera buttons. These lights can be turned on/off individually in the menu and you can adjust the intensity of the illumination as well.

The K-1 uses a newly designed autofocus system with 33 AF points, including 25 cross type points and three designed to detect light flux on an f/2.8 lens. The AF system can focus in low light down to -3 EV.

PENTAX K-1_back_screen_battery grip

The K-1 shown here with its optional battery grip.

Both Wi-Fi and GPS are built-in as is an electromagnetic compass. The K-1 leverages both GPS and its shifting sensor to enable an ASTROTRACER mode, which synchronizes the movement of the sensor with the movement of stars so you can capture them as points of light and not trails, even during long exposures.

As of launch, Ricoh will have 12 full frame lenses in its lineup. Owners of older Pentax lenses for the company’s APS-C DSLRs won’t be left in the lurch though as those will mount to the K-1 as well and the camera has several APS-C crop shooting modes to account for those lenses. The K-1’s battery will be identical to the batteries used by the company’s medium format and APS-C cameras.

Rounding out the K-1’s features:

  • Full HD video recording at 30p or 60i
  • two SD card slots
  • Focus peaking
  • 1/8000 sec. top shutter speed

Additional images of the K-1 are below.

In addition to the DSLR, Ricoh added two full frame lenses to the mix.

DFA15-30_tele copy

First up is the HD Pentax-D FA 15-30mm f/2.8 ED SDM WR, a wide angle zoom that’s weather-sealed in five places. It has a nine blade aperture and a quick-shift focus system that lets you manually focus the lens when shooting in autofocus. It will retail for $1,500.

DFA28105_b_Hood-OFF copy

The second is the HD Pentax-D FA 28-105mm F/3.5-5.6ED DC WR. This weather-sealed zoom uses ED lens elements and a supersonic drive motor for quick and quiet zooming. It will retail for $500.

Here’s a few more looks at the K-1.

PENTAX K-1_top view

PENTAX K-1_side L PENTAX K-1_side R PENTAX K-1_front_no lense

December 9th, 2015

Ricoh Adds Lightroom Tethering Plugin for Pentax 645Z

645Z_front1 copyRicoh is releasing a Lightroom plugin that will let owners of its Pentax 645Z medium format camera shoot tethered using Adobe’s popular imaging program.

Pentax 645Z owners could use the existing Image Transfer 2 software ($199), which supports image transfer and camera control over a USB connection, but the new plugin allows photographers the ability to import files directly into Lightroom.

The plugin is free and available to download here.

Read More:

Here’s What Pentax’s President Thinks About the Future of Photography

We Go Hands On with the 645Z 

Why CMOS Sensors are Changing Medium Format Photography

September 3rd, 2015

Ricoh Theta S Delivers Spherical Photos Over Faster Wi-Fi


Ricoh is refining its Theta spherical camera with the Theta S, bulking up the internal memory and delivering faster Wi-Fi.

Like earlier models, the Theta uses a pair of 180-degree lenses and two image sensors to record a scene and then stitches the two shots together in-camera to create a 360-degree spherical photo or video.

The Theta S snaps 14-megapixel stills and can record up to 25 minutes of spherical HD video at 1920x1080p30 to its 8GB of internal memory. Ricoh increased the sensor size and is offering an f/2.0 lens to capture more light. The Theta S offers ISO sensitivities from 100-1600 and shutter speeds from 1/6400 sec.-60 sec.

A faster Wi-Fi connection between the Theta S and mobile devices will allow you to instantly review the camera’s circular footage. The industrial design has also been tweaked with a new rubberized grip.

Once you’ve recorded your spherical shots, you can share them to Ricoh’s theta360.com or YouTube’s 360 channel or other social networks.

The Theta S will retail for $349.

February 10th, 2015

Ricoh Releases Weather-Resistant Pentax K-S2 DSLR


Ricoh will ship the new Pentax K-S2 DSLR to stores in March. Hailing it as the world’s smallest dust proof and weather-resistant DSLR body, the K-S2 boasts 100 seals to protect its innards from inclement weather.

The K-S2 uses a 20-megapixel CMOS sensor with an anti-aliasing filter simulator which lets users adjust the degree to which anti-aliasing filtration takes place. It offers Wi-Fi, NFC and a rotating LCD 3-inch display with a second shutter button for snapping–what else–selfies.

The camera employs a SAFOX X AF sensor module with  11 sensors, including nine cross-type sensors in the middle. It’s capable of achieving focus in a minimum brightness level of –3 EV.

A new Clarity Enhancement feature is debuting in this DLSR to automatically add more realistic texture impression to photos when shooting in Advanced HDR mode. It can also be set manually when shooting in other modes.

Video is recorded at 1920×1080 resolution with a choice of 24, 25 and 30 fps frame rates. There’s also a 4K interval movie mode that automatically merges a series of still photos taken at pre-selected intervals into a single movie.

Additional features include an optical viewfinder with a 100 percent field of view, in-camera image stabilization, continuous shooting at 5.5 frames per second and a top shutter speed of 1/6000 sec. There are 11 custom image modes, 19 scene modes and 9 digital filters.

The K-S2 is available for pre-order now for $699 (body) or for $799 with a retractable 18-55mm lens which shrinks down to just 1.5-inches when fully retracted. You’ll have your choice of seven colors:  forest green, desert beige, stone gray, white and lime, black and pink, white with a racing stripe, and black with a racing stripe.

Joining the K-S2 will be a new, all-weather flash. The AF201FG flash unit has a guide number of 20 at ISO 100/m and an assignable mode button. It has  five modes: off, P-TTL (leading curtain sync), P-TTL (trailing curtain sync), manual (full), and manual (1/4). The flash accepts two AA batteries is available for pre-order now for $150. It arrives in March.

February 5th, 2015

Ricoh Full Frame DSLR to Be Shown at CP+ Show, New Lenses Too

Visitors to the CP+ Show in Japan next week will get a glimpse at a forthcoming Ricoh full frame DSLR.

Details about the new camera were sparse. Ricoh said it would be a K-mount camera compatible with DA-series lenses using a cropping function. We can expect it by the end of this year.

pentax70Ricoh was more forthcoming about a pair of new K-mount telephoto lenses that will hit the market next month.

First up is the HD PENTAX-D FA* 70-200mm F2.8ED DC AW, a constant aperture lens that Ricoh claims will offer the highest image quality of any of its lenses thanks to a new optical design. It employs Aero Bright Coating II to minimize reflectance, four super-low dispersion glass elements and two ED (Extra-low Dispersion) glass elements.

It also features a pair of new Super ED glass elements to combat chromatic aberration.

The lens is dustproof and uses 13 seals to keep nasty weather at bay. It uses an internal focusing mechanism and an AF limiter switch to improve autofocus response time. You can use a Quick-Shift focus system to dial in focus manually after the lens has autofocused. The system features three modes: QFS/A, QFS/M and MF. Set to QFS/A  and you can switch to manual-focusing only when autofocus is finished. In QFS/M you can manually focus the lens at any time. Finally, in MF mode you can jump into full manual focusing with a twist of the lens ring.

The 70-200mm will cost $2,300.

Next up is the HD PENTAX-D FA 150-450mm F4.5-5.6ED DC AW, which delivers a 35mm equivalent focal length of 230-690mm. It uses three ED elements and one super-low dispersion glass element to reduce spherical and chromatic aberration.

According to Ricoh, the image circle is optimized to cover even the image size of 35mm film-format SLR cameras. As the result, it will be able to mount to the company’s future full frame DSLR “without modifications.” It employs 21 seals to protect its innards from inclement weather as well as the Quick-Shift focus system detailed above. There are four AF buttons on the lens barrel — one at every 90 degrees — so you can quickly focus no matter what position you’re holding the camera in.

The 150-450mm lens will set you back $2,500 and is available for pre-order now. Have at look at this monster below.


September 17th, 2014

Ricoh France: Full Frame Pentax Camera Coming in 2015

Screen Shot 2014-09-17 at 8.51.46 AMWe tend to pass on most of the camera rumors swirling endlessly around the web but this one comes straight from the horse’s mouth Facebook, so it must be true, right?

Well, not just any Facebook page. Specifically, Ricoh France posted the following in two separate comments on their Facebook page:

“Le full frame est en développement en ce moment même ! Nous vous tiendrons informés sur cette page !” Which translates to: “The full-frame is in development at this very moment! We will keep you informed on this page!”

A second Ricoh France comment said: “Grande nouvelle qui va ravir ceux qui attendaient un PENTAX full Frame: le développement du produit est lancé !” Translation: “Great news that will delight those who have been waiting for a Pentax full-frame : the product development is underway!”

We’re awaiting word from Ricoh’s U.S. HQ on this. In the meantime, feel free to speculate about what Ricoh is cooking up. Maybe a mirrorless full frame?

[Hat tip: Photography Blog]

September 16th, 2014

Photokina 2014: Ricoh Tips K-Mount Lens Plans


Ricoh didn’t bring much in the way of product launches to Photokina 2014, but they did let it be known that some new K-mount lenses are in the works.

The most detailed of the bunch, set to launch later this year, is the Pentax DA 16-85mm f/3.5-5.6ED DC WR (pictured above). It will have a quiet AF driving motor, “high grade” HD coating and a weather resistant construction.

Two other lenses were tipped with scant details. Ricoh said it had a high magnification super telephoto zoom lens and a large diameter telephoto zoom lens in the works. Design mock ups for both are below, starting with the super telephoto.

Stay tuned.





August 27th, 2013

Ricoh Introduces Prime Lenses and Weather-Sealed Flashes for Pentax Cameras

Ricoh Imaging Americas Corporation (the company formerly known as Pentax Ricoh) just announced five new prime lenses and two new weather-sealed flash units for Pentax DSLR Cameras.

Five New Prime Lenses

HD Pentax DA 70mm lens

HD Pentax DA 70mm lens

The K-mount, HD Pentax DA Limited series lenses include a 15mm f/4 ED AL, 21mm f/3.2 AL, 35mm f/2.8 macro, 50mm f/2.8 and a 70mm f/2.4. Lens barrels, hoods and caps are constructed of high-grade aluminum and the glass is treated with an HD coating to help reduce flare and ghosting. (That little red anodized marking on the front of the focus ring indicates the lens is treated with the HD coating.) Additionally, each lens is designed with a rounded diaphragm to optimize bokeh. All lenses will be available in silver or black in September.




  • 40mm f/2.8: $550
  • 15mm f/4: $700
  • 21mm f/3.2: $700
  • 35mm f/2.8 macro: $750
  • 70mm f/2.4: $750

Two New Weather-Sealed Flashes

RESIZED Flash_backside_image

Ricoh imaging also introduced two flash units for Pentax interchangeable lens cameras: the AF540F GZ II and the AF360F GZ II. Like the Pentax medium format 645D and some Pentax DSLRs, the flash units are weather-sealed. With the addition of an LED, the flash units can produce a constant source of light for video and stills. The LED can also be used to produce catchlights and as an AF assist light (with updated firmware on the 645D as well as most K-series DSLRs). Nine custom flash functions, wireless flash and a host of other features are available on both flashes. Powered by four AA batteries, the flash units will ship in September.


  • AF360F GZ II: $430
  • AF540F GZ II: $630