June 13th, 2013

New Colorful DSLRs And Q Mirrorless Body From Pentax

Pentax Q7 Color CombosHave you been looking for a camera that offers 120 color combinations? Then Pentax has got some news for you with both DSLR and Mirrorless bodies that can be configured in all sorts of beautiful or garish color combos.

Pentax has announced two new 16MP DSLR bodies, the K50 and the K-500, that are both essentially updates to its existing K-30 DSLR. The K-50 replaces the K-30 “edgy” styling with a more traditional DSLR look along with adding improved image processing and upping maximum ISO to 51200. “The K-50 introduces features that raise the bar in the mid-level DSLR class,” said Jim Malcolm, executive vice president, PENTAX RICOH IMAGING AMERICA. “Not only do the hardware and software specs outclass competitors, the Color to Order system is an industry first making it a truly unique offering among a sea of similarity.” The K-500 is similar to the K-50, with lack of weather sealing being the main difference.

Pentax also announced a new body in its Q mirrorless lineup, the Q7. The Q7 sees a number of new features, an advanced shake reduction system, a new electronic level, an improved Quick dial, and so on. But the most promising feature of the Q7 is that its sensor has been increased from 1/2.3-inch to 1/1.7-inch chip. This isn’t a small thing, it’s a 52% increase in surface area, and is the same size sensor used in Canon’s widely loved s110. “Don’t be fooled by the Q7’s small size and 120 color combinations,” said Jim Malcolm, executive vice president, PENTAX RICOH IMAGING. “As the smallest and lightest compact system camera in the world, this tiny gem is packed with serious specs and capabilities including a number of digital filters and smart effects.”

The Pentax K-50 and Q7 are available now via pentaximaging.com (and nationwide retailers in July/Aug) in 120 color combos for list prices of $499 and $699 respectively. The K-500 will be available next month and has a list price of $599.

pentaximaging.com