July 17th, 2012

Why Do You Love Photography? Win Tickets to PhotoShelter’s Luminance 2012!

(Sponsored Post)

Andrew Fingerman, PhotoShelter CEO

Why do you love photography?  Tell PhotoShelter and win tickets to Luminance 2012, a two-day event focused on the trends, innovations and opportunities in our industry — in a nutshell, the future of photography.

A first-of-its-kind event, Luminance will tap into conversations being held among photographers, creatives, designers and entrepreneurs alike.  At its core, Luminance strives to spark the new ideas and networks that will push photography, as an industry, to the next level.

We’ve got an amazing lineup of speakers: leading innovators behind Lytro, 20×200, and Hipstamatic, tech visionaries from Facebook to Google, the founders of Behance and Blurb, and award winning photographers who are changing the way we see the world. Renowned photographers Joe McNally, Zack Arias, Corey Rich, and Robert Seale will also host a limited-attendance photography workshop to help you hone your technique and gather new inspiration.

It’s all taking place in New York City from September 11-13.

And don’t miss our killer #ilovephotography party to bring everyone together to celebrate image making. Check out the full rundown on Luminance 2012.

Get Your Free Tickets

Simply answer the question “Why do you love photography?” in the comment section below. Then tweet, Like or share this post on Facebook. Every week, PhotoShelter will pick 3 lucky winners with the most inspiring and creative responses. They’ll win 2 tickets to the event, plus the #ilovephotography party on September 12th. Don’t worry if you don’t win: PhotoShelter is offering PDN readers a $25 discount to the event. To take advantage, use code PDN2012 when you register.

See PhotoShelter’s blog for full contest rules.

We can’t wait to read your responses!

May 29th, 2012

“What Buyers Want” Survey Released by PhotoShelter/Agency Access

What Photo Buyers Want

Buyers of photography rely most heavily on colleague recommendations when looking for new hires. Email promos are an equally important resource to buyers in finding hires as reps and agencies were. And a majority of buyers say their budgets have stabilized or are increasing. These and other tidbits are part of a new report that provides insight into how photographers can best market their work to clients, which was recently released by portfolio Web site company PhotoShelter, and Agency Access, the creative industry marketing company. The report is free for anyone willing to register an email address with the companies.

“What Buyers Want From Photographers” was generated using data from a 25-question survey that went out to Agency Access’ database of photography clients, which includes art buyers, creatives and photo editors. According to the report, 1,000 photography clients answered the survey. The topics addressed in the report include: Where buyers search for photographers to hire and images to license; what personal characteristics and business skills buyers look for in photographers; information about typical mistakes photographers make in marketing their work; and tips for creating a good Web site.

The report also presents data on which social media sources buyers use to find photographers to hire, but its value is undermined somewhat by another section of the report that suggests that only 9 percent of the respondents use social media to find photographers to hire.

Additionally, “What Buyers Want” includes interviews with buyers from agencies GSD&M and JWT, a photo editor from Billboard, and an art director from Random House book publishers. Other clients contributed more specific suggestions. For instance a photo editor at Men’s Health provided tips on email marketing, and Real Simple‘s photo editor made Web site suggestions like, “Don’t hide your personal work.”

Anonymous quotes that appear throughout the report are interesting to read even if they are only one person’s (unattributed) opinion. For instance an art buyer at an agency laments tricks photographers use to try and “outsmart” him/her—for example into thinking they have already spoken with one another.

To receive the report visit: http://www.photoshelter.com/mkt/research/2012-photo-buyers-survey