June 15th, 2015

LOOK3 2015: Walter Iooss Jr. Shares Advice and Lessons from His Encounters with Great Athletes

Walter Iooss Jr, a sports photography superstar for more than 50 years, regaled a 2015 LOOK3 audience on Friday with some of the best tales from his storied career. Steve Fine, former director of photography at Sport Illustrated, joined Iooss on stage at the Paramount Theater in Charlottesville to prompt Iooss about his encounters with many great athletes: Roger Maris, Dave Parker, Joe Namath, Muhammed Ali, Tiger Woods, and Michael Jordan, to name only a few.

Iooss was a teenager without a driver’s license when he got his first assignment from Sports Illustrated around 1961. His father had to drive him to the job. The subject, an 83-year-old man who had built a sailboat and sailed it to Florida and back, looked at the 17-year-old photographer and said incredulously, “This is my moment?”

Iooss was, by his own account, born with a passion and a talent for photography. “Photography’s not that hard. It really isn’t,” he said during his talk. “It’s just instinctual. I’ve never had another job. I don’t know anything else. [I’m an] idiot savant.”

Equal to his passion for photography is his love of and fascination with sports. “When you play, the moment a pitch is thrown, or you shoot, or hit a golf ball, the whole world stops. There’s nothing that’s really happening except that moment with you, and that’s the escape of sport,” he said. “Sport is a real fantasy world, and in some ways, I try to project my childhood fantasies continually in pictures because you need a child’s heart to get the energy of these guys.”

Asked by Fine to talk about the defining characteristics of his work, Iooss offered what amounted to advice for aspiring sports photographers. (more…)

March 18th, 2015

Nike Seeks Dismissal of Photog Rentmeester’s Copyright Claim over “Air Jordan” Logo

© Jacobus "Co" Rentmeester

Co Rentmeester sued Nike in January for unauthorized use of this 1984 image to create the “Jumpman” logo used for decades to promote Nike’s Jordan brand.  © Jacobus “Co” Rentmeester

The Nike shoe company has asked a federal court to dismiss photographer Co Rentmeester’s copyright claim over the iconic logo used on Jordan brand sneakers and clothing, on the grounds that the Nike logo is substantially different from Rentmeester’s photo of former basketball star Michael Jordan.

Rentmeester says the company illegally created its so-called “Jumpman” logo from a photograph Rentmeester shot in 1984. Nike, which has used the logo for more than 25 years, called Rentmeester’s claim “baseless.” The company is accusing Rentmeester of trying to claim a monopoly on images of Jordan’s trademark slam-dunk move. And Nike argues that its iconic logo copied none of the “protectable” elements of the Rentmeester photograph–ie, camera angle, lighting, background and other elements of expression that are protected by US Copyright law.

The alleged "Nike copy" of Rentmeester's 1984 image.

The alleged “Nike copy” of Rentmeester’s 1984 image.

Rentmeester filed his copyright infringement claim in January in US district court in Portland, Oregon. He alleged that Nike had based its “Jumpman” logo on an image made by the company that illegally copied Rentmeester’s 1984 photo. Rentmeester had made his image for Life magazine. His image, the Nike “copy” image and the Nike logo all depict Jordan in a move for which he was famous: sailing through the air on his way to slam dunking a basketball.

Nike had temporarily licensed the Rentmeester image in 1984. Rentmeester alleges that Nike copied the image while it was in the company’s possession. He also says Nike paid him $15,000 in 1985, after he complained Nike was infringing his photograph by plastering the “Jumpman” logo all over billboards and posters promoting Air Jordan sneakers. The payment allowed for use of the image for two years in North American markets only, according to Rentmeester’s claim, but Nike has continued to use it ever since. (more…)

October 9th, 2013

Sports Illustrated Swimsuit Issue a Key to Walter Iooss’s Access to Top Athletes

iooss coverWhen you’re trying to get access to top professional athletes, there’s no calling card like a steady gig shooting swimsuit models for Sports Illustrated.

Walter Iooss Jr, whom we interviewed in our October issue about his close professional relationship with basketball legend Michael Jordan, has been photographing sports and athletes for 50 years, and photographing the models for the Sports Illustrated Swimsuit issue for about 40 years.

“You have to ingratiate yourself [with athletes],” Iooss told us. “I’ve done it for so long, so my reputation helps me. They [star athletes] already think you can do something, so you’re not wasting their time.

Then he adds, “The swimsuit issue is obviously a big help with all these horny athletes. They love that. It’s remarkable how I could walk into a clubhouse and photograph anyone, as long as I give them a phone number of someone (in the SI Swimsuit issue).”

Not that he ever does that. “I’m not going to give it to them. They have their people contact the [model’s] people.”

But he shakes his head with wonder. “They think I can pimp for them. Some days I feel like a 69-year-old pimp. It’s disgraceful that they need me to find a woman.”

See more about Iooss and his work with Michael Jordan at PDNOnline.