March 4th, 2014
February 19th, 2014
Image licensing company Trunk Archive announced today that it has acquired North American licensing rights to the image library of Magnum Photos.
Statements from both Magnum and Trunk focused on the possibilities for Trunk to do a better job generating revenue from the archive than Magnum has.
In a statement, Magnum CEO Giorgio Psacharopulo said the agency is “confident that this partnership will allow Magnum’s iconic imagery to reach a new audience of creative professionals. There exist many hidden gems within the Magnum collection and we anticipate that these will be rediscovered through our association with Trunk Archive.”
Trunk Archive CEO Matthew Moneypenny said his company is “proud to be representing this prestigious collection and very excited to find new licensing opportunities for these exceptional images.”
The news comes just a few days after Trunk announced its acquisition of rep firm Bernstein & Andriulli, and Gallery Stock, its sister company.
Trunk Archive represents more than 250 photographers around the world for secondary image sales. Founded seven years ago by Moneypenny, a former Art + Commerce image licensing agent, it has offices in New York, Los Angeles, Paris, Sidney, Hong Kong, Beijing and Shanghai.
Related: Trunk Archive Buys Bernstein & Andriulli, Gallery Stock
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Image licensing agency Trunk Archive has acquired Bernstein & Andriulli (B&A), the photographers’ rep firm, and its sister company Gallery Stock, Bernstein & Andriulli announced today.
Howard Bernstein said in a prepared statement that Trunk Archive’s image collection and service capabilities “make [Trunk Archive] the perfect partner for future growth and offers many strategic opportunities to our artists.”
B&A represents about 45 photographers. The firm also represents illustrators, directors, hair and makeup artists and stylists. Gallery Stock represents about 120 commercial, fine-art and editorial photographers for secondary sales of their images.
B&A and Gallery Stock will continue to operate under Bernstein’s direction, and retain their brand identities, according to the announcement.
Trunk Archive CEO Matthew Moneypenny said in the statement that the combined companies will give clients “unprecedented access to the world’s most creative and thought-provoking imagery,” but he provided no specifics.
Trunk Archive represents more than 250 photographers around the world for secondary image sales. Founded seven years ago by Moneypenny, a former Art + Commerce image licensing agent, It has offices in New York, Los Angeles, Paris, Sidney, Hong Kong, Beijing and Shanghai.
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