January 7th, 2015

The New Memory Cards of CES 2015


Spare a moment for the humble memory card. While they certainly don’t get top billing at CES–how can they when socks now warm themselves–they remain an invaluable photographic tool. CES saw several new memory cards announcements.

And here they are:

Lexar launched 1000x microSDHC and microSDXC UHS-II cards for use in action cams, smartphones and other devices needing the tiny card format. The 1000x U3 cards boast read speeds of up to 150MB/s and will be sold in 32GB, 64GB and 128GB capacities for $60, $110 and $190, respectively.

They’re due in the first quarter of 2015 and will be backwards compatible with UHS-I cameras/readers and non-UHS-I devices, though performance will dip to Class 10 speeds.


Toshiba has updated its FlashAir wireless SD card. Now on its third generation, the Class 10-rated FlashAir III creates its own wireless LAN access point, allowing up to seven devices to access the card’s contents remotely. New photo sharing and image management features let you access the card’s contents from a web browser and, thanks to its Internet pass-thru capability, lets you access both the card and the Internet on your home or office router.

Images can be transferred from the card to other devices directly using the card’s Wi-Fi access point. Smartphone and tablet users can connect to the card to view or transfer images using the free FlashAir app for Android and iOS devices.

The FlashAir III ships in March in 16GB and 32GB capacities for $80 and $100, respectively.

Panasonic Memory CardsPanasonic will update its line of 4K-capable UHS-I type SDXC/SDHC memory cards with a maximum read speed of 95MB/s and a maximum write speed of 90MB/s. The cards will now be available in capacities from 32GB to 128GB. Pricing and availability were not announced.

Eye-Fi will extend its cloud offering beyond memory cards thanks to a new partnership with Olympus. The two will bring the Eyefi Cloud online photo sharing and management service to Wi-Fi-enabled Olympus cameras.

Olympus cameras that support the service will automatically upload images to the Eyefi Cloud where they can be viewed by others using the Eyefi Cloud app. Supported cameras were not announced.

Eyefi Cloud is a subscription-based service and Olympus camera owners will get an extended free trial plus discounted subscriptions when Eyefi Cloud integration goes live sometime later this year.

September 16th, 2014

Photokina 2014: Flash Memory Gets Faster

lexar_2000x_sdxc-300x400Between 4K video recording and increasing camera resolutions, the demands on flash memory cards continue to grow. At Photokina, a pair of key flash memory vendors rolled out their highest performance products to date.

Lexar’s new 2000x UHS-II SDXC cards will be capable of 300MBps read transfer speeds and write speeds up to 260MBps. Lexar claims they’ll be the fastest such cards on the market to date.

The cards will be bundled with an SD UHS-II card reader (the SR2) to support fast transfers to PCs via USB 3.0. You’ll have a choice of 32 or 64GB capacities for  $106 and $185, respectively.

If you’re willing to trade off some speed for price, the 1000x series of UHS-II SD cards offer read speeds of 150MBs and write speeds up to 95MBps. Capacities will range from 16GB to 256GB with prices between $32 and $547. No card reader will be bundled with these cards but Lexar will sell the SR2 as a standalone product for $30.

All of Lexar’s new products will be available in the fourth quarter.

SanDisk notched its own speed record at Photokina with the launch of its 64GB Extreme Pro microSDXC UHS-I card. It boasts transfer speeds up to 95MB/s and is aimed at devices like Sony’s Xperia Z3 or Samsung’s Galaxy Note 4 that are adding 4K video recording to their list of features.

The 64GB card is available now for $300.



September 17th, 2013

Simultaneous Card Downloads With Lexar’s Pro Workflow Solution

Lexar HR1_3_4Lexar’s Professional Workflow Solution may not be the most descriptive name but this device can be a real time-saver when faced with the prospect of downloading images and/or video from a day’s shoot. It’s a modular hub that allows you to mix and match card readers (CompactFlash, SDHC/SDXC, XQD) and simultaneously download  data from up to four media cards via USB 3.0.

For more details, visit Rangefinder’s Tech Tuesday blog here.