American Photographic Artists (APA), the not-for-profit trade association and advocacy group, has selected Juliette Wolf-Robin to be its new executive director. She will report to the APA board and work with directors of local APA chapters.
Wolf-Robin was previously business development and marketing director for The Brand Union NY. She has worked at FoundFolios, Creativity’s Spare* and Alternative Pick and has been a frequent speaker at PhotoPlus Expo and APA events. In announcing the selection, APA president Theresa Raffetto said, “Juliette understands the ever-changing playing field the photo world has become and the importance for photographers to not only understand their value but to evolve and stay relevant.” Raffetto also said, “Throughout her career she has put an emphasis on education and knowledge for both the photographer and the user and we are excited to see where we can take APA with Juliette by our side.”
“Her industry experience combined with the fact that she’s married to a photographer [David Robin] has given her a unique understanding of the business end of our industry as well as an emotional investment in its success. She’ll be a potent advocate for not only APA but for all professional photographers,” notes APA Executive Vice President Ric Kasnoff.