June 14th, 2013

An Unusual Tactic For Portfolio Reviews

© Amy Wolff

 

Photographer Jordan Hollender was scheduled to do portfolio reviews at NYCFotoworks in New York City this week but was called away on a job. Rather than abandon the reviews, he made a cut out of himself, and had an assistant show up to the reviews for him, placing everything on the table in front of each reviewer. The photo we took shows the assistant’s set up: the cut out of Hollender, portfolio, letter to the reviewer from Hollender, notebook for the reviewer to write notes in, and business cards.

Although PDN did not get the opportunity to meet with “him”, it was a memorable encounter.