March 1st, 2012

PDN Video Pick: Jonathan Chapman on Mountain Biking

Can a photographer promote video work by showing still images? In PDN‘s feature story about Jonathan Chapman’s direct mail promos, “All the New Work that’s Fit to Print,” the Minneapolis-based photographer and director explains that his new large-format newsprint mailer shows multiple images from assignments and personal projects, whether he shot them as stills or video. For example, he shows stills of bikers, created as part of a video assignment for Specialized, the bike manufacturer. His “Jonathan Chapman Photography/Motion” logo appears on the sun-kissed images, while the URL points readers to find his motion reel on his Web site. His videos like this one for Specialized can also be found on Vimeo.