August 23rd, 2013

Crusade for Collecting: A Controversial Experiment Meant to Create New Photo Collectors

Instagram grid by @crusade4art

Instagram images from the @crusade4art Crusade for Collecting organized by Jennifer Schwartz.


Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors.
PDN invited Schwartz to explain the motivation behind the trip and recap her experiences.

Nearly five years ago I began a journey to cultivate audiences for art, specifically the work of emerging photographers. By creating innovative programs that make art immediately and affordably accessible to new audiences, both online and through special events, my goals have been: to promote and develop the careers of talented, emerging, contemporary photographers and to educate and cultivate a new crop of collectors.

Working with emerging photographers, I recognized from the beginning that the challenge is to find an audience for these artists. Too often as gallery owners, we hang the art and then wait for an audience to come. With that in mind, I created Crusade for Art, a non-profit organization dedicated to cultivating demand for art by creating opportunities to introduce new collectors to artists and their work.

In my Atlanta gallery, I have discovered that the most successful programs to get new people interested in art involve meeting the artist and making a personal connection. They give people who have had only a limited relationship with art a unique, fun experience where they engage with photography and the artists in a thoughtful way. These programs also give photographers an opportunity to interact directly with an audience and advocate for themselves and their work.

In April 2013 I took this concept on the road with a special project, the Crusade for Collecting Tour. Traveling to ten cities over the course of three months in a 1977 VW bus (affectionately named Lady Blue and purchased through funds raised on Kickstarter), I staged spontaneous pop-up events to give away original, signed photographs and bring grassroots art appreciation to the streets, moving outside the traditional boundaries of the art world. (more…)

May 15th, 2013

Awards, Book Fairs, Exhibitions and Other Photo Happenings

Exhibitions and Other Happenings:

TOMORROW! Columbia College Chicago is hosting an informal portfolio review for their graduating photography students from 5-8pm tomorrow, May 16. Creative professionals are invited to go check out the work of this group of young photographers. There will be food and drink and conversations about photography. http://www.colum.edu/industryevents/events/photography-review.php

The Philadelphia Photo Arts Center is holding their fourth annual Book Fair. Participants include MACK Books, Printed Matter, Vox Populi, Light Work and Houseboat Press, among many others. It’s a fair of photo books. Nuff said.
http://www.philaphotoarts.org/events/annual-book-fair/

An exhibition of the work of 50 photographers selected as finalists in the 2013 Critical Mass competition opens this Friday at Jennifer Schwartz Gallery in Atlanta. The exhibition is curated by W.M. Hunt. http://www.jenniferschwartzgallery.com/critical-mass-top-50-exhibition/

This is very cool: United Photo Industries and New York Waterway’s East River Ferry people are partnering to exhibit photographs on weekday ferries throughout the summer. The project kicked off this week, and it will include water-related photography by Joni Sternbach, Stephen Mallon, David Doubilet, Andreas Franke, Corey Arnold and Eric Prinvault. http://unitedphotoindustries.com/special-projects/drawn-to-water/ (more…)